Challenge: Design an attractive annual report for Rainbow Railroad. The report must convey the organization’s growth and transformation occurring in that year. Insight: Rainbow Railroad is a non-profit that assists LGBTQ refugees to seek asylum in safer countries. After their 10th year of operations, the organization wanted to demonstrate the transformation with the theme of growth. Solution: I often heard the organization's Outreach Manager say "I hope one day we will live in a world where all LGBTQI people can live in safety, and our services would not be needed." I imagined their organization goal as a plane taking off on a journey that will one day land at their goal of safety for all LGBTQI people. Inspired by his quote, I based the annual report on the theme of lift by co-opting air travel iconography, such as boarding pass layouts and airport way finding symbols. This was printed in an edition of 500 and launched at the organization annual fundraising gala.
Jay Ginsherman Provisional RGD
August 15, 2017
141 North Meadow Crescent
Areas of SpecialtyBranding, Information Design, Signage/Wayfinding
Other CapabilitiesBook Design, Corporate Communications, Packaging, Photography, Print Promotion, Signage/Wayfinding, Typography
Client SpecialtyArts & Culture, Consumer Goods, Entertainment, Financial Services, Food, Government, Healthcare, Hospitality, Non-profit, Professional Services, Retail, Technology
Why am I a designer?I believe Design can be a tool for education and guide us to better understand our complex world. My Design passions include creating infographics, maps, branding, design strategies, posters, typography, editorial and any other method where I can bring my analytical skills together with my creativity.
Why should you hire me?I am a well-rounded Graphic Designer with a focus on infographics, branding and social responsibility. My greatest skill is the ability to take large amounts of information and use design thinking to tell a captivating visual story.
Where do I see myself in 5 years?I see my self-working in the fields of Information graphics, Wayfinding, and design stratigy.