“Toronto's original Arts Market is a place for artistic entrepreneurs to sell their work and get noticed.” The Arts Market was looking to update their brand look and feel but wanted to keep their logo. The scope of the project included their social media mainstay images, stand-up banners, in-store signage and posters, gift certificates, business cards and digital ads. The objective of this project was to elevate their brand to a more professional, modern, down-to-earth and cohesive look and feel that reflected the diversity of their stores.
Lee Chapman RGD
August 23, 2017
71 Frankdale Ave.
Areas of SpecialtyBranding, Corporate Communications, Illustration
Other CapabilitiesBook Design, Branding, Corporate Communications, Digital Marketing, Illustration, Information Design, Packaging, Print Promotion, Signage/Wayfinding, Typography
Client SpecialtyArts & Culture, Consumer Goods, Healthcare, Non-profit, Retail
Interested in FreelanceYes
Availability for freelance work
Available for part-time freelance
Company descriptionIndependent, Toronto - based design and creative studio specializing in branding, layout, and illustration.
Areas with extensive experience include
Arts & Culture
Clients include: University of Toronto, Ryerson University, City of Montreal, Wilfrid Laurier University, Barrick Gold, Scarborough Arts, The Arts Market, Groundswell Projects and more.
Why am I an RGD?I am an RGD because I think it is crucial that the design industry has standards and regulations that help to uphold a higher standard of work.
Why am I a designer?I love solving clients' problems with visuals.
Why should you hire me?I am flexible, responsive, professional, creative and collaborative. I listen carefully to clients' needs to ensure we are on the same page before starting any project. It is incredibly important to me that my clients are completely confident with the work and branding that represents them and their business.
Where do I see myself in 5 years?Teaching design and the creative process ( I am currently working toward a PhD in design) and running my freelance business.
Contributions to RGD in 2018- Provisional RGD Portfolio Evaluator