WOD GEN is a high intensity work out generator app that allows you to train on the go, tailored to your level of experience and equipment on hand. Working with the developer I built this app by starting with the brand strategy, knowing the audience, researching what's trending in the Crossfit community, and providing a website with a lead generation button for my clients audience to be notified when the app goes live to help him build his audience. So that when he releases the app he has social pages with followers waiting to download. I completed the brand, app UI/UX design, website and social media (Facebook and Instagram templates for posts), written copy throughout speaking directly to the target audience. A confused mind will always say no, so the purpose of the website is to get people to sign up when the app is live and follow on social media, then subscribe to be notified when the app goes live. When the app is live, the download button from the App Store will replace what is there now.