To further Loblaw’s position as a Health & Wellness destination, this campaign promotes quality and assortment of ‘better for you’ food and helps overcome the combination of nutrition vs taste, convenience and price. This Project has ran for 2 years so far. It includes in-store signage, printed materials, and digital pieces.
Jerica Raymond Provisional RGD
Traces Screen Printing
February 6, 2018
327 Driftwood Drive
Areas of SpecialtyDigital Marketing, Print Promotion, Typography
Other CapabilitiesBook Design, Branding, Digital Marketing, Packaging, Print Promotion, Signage/Wayfinding, Typography, Web
Client SpecialtyFood, Retail
Why am I a designer?My ambition is to design with a purpose that is both ethical and useful. As a Provisional Registered Graphic Designer, I strive to push creative limits and face challenges head on. With several years of marketing experience, I have evolved design to match industry standards as well as create new design to help the customer better communicate their message. From visual identity creation to layout design, I have experience in a variety of graphic design categories that touch both print and digital worlds. Through curiosity and the ambition to constantly improve, I like to find innovative solutions to continue exploring new design.