For the Centre for Indigenous Studies, I created a visual identity that would unify their promotional materials and help with recruitment and advancement. The goal was to establish a clean and professional brand that would align nicely with the University of Toronto’s overall visually identity, but would also represent the cultural identity of several Indigenous nations.
Taylor MacLean Provisional RGD
Freelance Graphic Designer
February 16, 2018
Areas of SpecialtyBranding, Digital Marketing, Information Design
Other CapabilitiesCorporate Communications, Print Promotion, Publication
Client SpecialtyArts & Culture, Government, Healthcare, Non-profit
Interested in FreelanceYes
Company descriptionFlyleaf is a design studio that specializes in strategic storytelling. We believe in artistry + craftsmanship, in exceptional work made by creative humans.
Why am I a designer?1. For the overwhelming satisfaction of a thing well made
2. Because clear and accessible information is important
3. To create things that people want to look at over and over again
Why should you hire me?I’m a storyteller. I help clients draw out compelling narratives within their content and I transform the story into visual communication that cuts through the noise. Clients come to me when they’re looking to do something different, when they need to make a bold statement that gets noticed.
Where do I see myself in 5 years?Exactly where I am now: working with my clients at Flyleaf making work we care about.