Identity design and visual language developed for a plant consultation business. Flourish & Bloom's goal is to bring plants into peoples homes and educate on their benefits while offering plant care tips and suggestions.
Paul Twa Provisional RGD (Junior/Intermediate Designer)
September 10, 2018
Areas of SpecialtyBranding, Illustration
Other CapabilitiesCorporate Communications, Packaging, Print Promotion, Publication, Signage/Wayfinding, Typography
Interested in FreelanceYes
Company descriptionPaul Twa is a graphic designer and illustrator and a graduate of the University of Alberta's Bachelor of Design program, Business/Marketing route. After interning at a boutique design studio he transitioned into a role as a designer for an advertising agency in Edmonton. He has worked on projects for the Alberta Council for Global Cooperation, University of Alberta, the City of Edmonton, and the Government of Alberta.
Why am I a designer?Design is a means to utilize my creativity to influence our visual environment. I love how design allows me to employ the practice of illustration to create a distinct voice for brands that communicates a vision, delights an audience, and informs on multiple levels. The profession stretches and develops my skills as a strategist, technician, and communicator while fulfilling an innate desire to create.
Why should you hire me?I am invested in continually developing my skills as a designer and communicator. This translates into research being an integral part of my process and personal projects a key factor in maintaining stamina in the industry. My education in Business/Marketing in tandem with my technical practice allows me to consider concepts from both a strategic and visual lens. My work has been recognised by several national awards including the RGD Entro Award for Placemaking Design (2018), RGD So(cial) Good Design Award (2018), and the GDC Ray Hrynkow Scholarship (2017).
Where do I see myself in 5 years?I see myself continuing to find ways to develop my skills and elevate the work I produce. It will be important for me to always consider how to challenge conventions and find new ways to solve a problem and experiment.