With plans to expand further into the retail grocery space, the owners of Kosuma Energy Bars needed a more professional look for their packaging that competed at the same level as comparable all-natural, vegan energy bars. In addition to research into the current competition landscape, consideration was given as to the exact packaging material: a matte look with a foil lining was decided upon in order to have both a contemporary look and longer shelf life. Being only made with completely natural, whole foods, the bars are very simple in their ingredient list, and this simplicity is illustrated with "icons" that tells the consumer exactly what is contained inside the bar. The client has reported that the new design had an immediate effect on sales, so much so that their ordering and fulfillment routines had to change dramatically to accommodate the uptick.
Amanda DeVries RGD (Certified Senior Designer)
Amanda DeVries Content + Creative
June 27, 2019
6986 Middle River Road
Areas of SpecialtyBranding, Packaging, Web
Other CapabilitiesCorporate Communications, Digital Marketing, Signage/Wayfinding
Interested in FreelanceYes
Availability for freelance work
Company descriptionWe're serving up fresh and iconic designs for the restaurants, producers, artisans and manufacturers who give the world its flavour
We help with art direction, logos, packaging, marketing collateral and more for consumer packaged goods (CPGs), all with a powerful simplicity that can compete in shoppers’ minds with the most recognizable brands in the industry.
As more shoppers make their food and drink purchases online, your branding needs to be as appealing on screens as it is on shelves. We fuse the essentials of traditional design with the latest digital trends to create a unique recipe for cross-platform results.
What is my most memorable RGD moment?Going to DesignThinkers 2019