In 1993, two university graduates with no money, no portfolio, and no job prospects founded their own advertising agency. This agency has repeatedly changed itself over the years to better adapt to consumers, technologies, and markets.

From Diesel to Sid Lee, from local advertising agency to global creative service firm with world-renowned clients like Cirque du Soleil and adidas, from one Montreal office to six international offices around the globe, Sid Lee’s mission has always been to produce work that is ambitious, impactful, and relevant