New packing and visual identity update for Bonavista Coffee Company, a micro coffee roaster based in Newfoundland. The two package designs differentiate coffee and espresso brewing methods and roast profile. Layout and hierarchy bring the farmer and place of origin to the forefront, with extensive information on the back for the curious customer or coffee connoisseur. Side panel illustrations for the espresso bag were drawn by artist Knoah Bender. ¶ The visual identity reflects the forward-thinking nature of the company with simple pastel colours. The strong history of early European explorers and cartography is emphasized by the giant “B” monogram. This is contrasted by two modern typefaces: a post-geometric sans Halcyon brings a bold, modern look; and a strong slab-serif Artegra Slab emphasizes the hard-working nature of the small community of Bonavista.
Matt C Reynolds Provisional RGD (Junior/Intermediate Designer)
November 21, 2019
6263 Almon St
Areas of SpecialtyBook Design, Branding, Packaging
Other CapabilitiesInformation Design, Print Promotion, Signage/Wayfinding
Interested in FreelanceYes
Availability for freelance work
I am available to contact on evenings and weekends.
Company descriptionBranding & Identity Design for people I respect, products I admire, and projects I believe in.
Why should you hire me?I approach any new project with curiosity and humility. I work with mutually passionate people and see new challenges as an opportunity to craft a smart, beautiful design.