This identity was developed for a landscape architecture company called Green Space. Green Space is an award winning landscape architecture firm with corporate businesses and municipalities as their clientele. They wanted to appear outdoorsy without being rustic, and stylish without being fussy, while remaining passionate, professional, and organized. The utilization of a square with a path running through was used to resemble the spaces and environments that the brand develops, while maintaining enough proximity for negative space. This allows the logo to appear bold and flexible where it can appear with/without colour or superimposed with an image.