Ace of Air is a beauty and wellness brand focused on providing sustainably sourced products while using a circularity module of B2C production. The goal of this project was to create a logo that visually communicates the philosophy of circularity. Various concepts were developed to outline the idea of the proposal.
Brittany Russell Provisional RGD (Junior/Intermediate Designer)
April 1, 2021
Areas of SpecialtyDigital Marketing, Editorial Design, Illustration
Other CapabilitiesBranding, Corporate Communications, Editorial Design, Information Design, Marketing, Service Design
Interested in FreelanceYes
Availability for freelance work
Why am I a designer?A large part of my background from childhood has been immersed into the art world. My father is a design engineer at an architectural firm and loved art. So it was only natural, I adopted his love for art and design concepts. Throughout my career, I’ve been very passionate about problem solving and utilizing visual elements to tell stories and convey messages. Naturally, as a millennial staying on trend is extremely important to me especially when you’re placed positions requiring you to connect with the stakeholders. That said, I realized about 8 years ago, I needed to pivot in my art and design career to learn various graphic design platforms such as Adobe Creative Suite applications, Figma, Procreate, and Sketch. Throughout my freelance career and time with Department of Parks and Recreation, I’ve been very strategic about finding ways to employ design thinking when creating new marketing campaigns on print and digital platforms, as well as ensure brand consistency is applied throughout.
Why should you hire me?I recognize the importance of selecting a designer who can build the framework needed to visually conceptualize, design, and deliver these ideas and goals for the project, as well as produce innovative work and design solutions that speaks to stakeholders.
Where do I see myself in 5 years?In 5 years I see myself continuing to work with small to mid-level brands on communicating new impactful initiatives that satisfy the Global Sustainability Goals.