Beginning in 2021, our team supported the Ontario Veterinary Medical Association in defining and clarifying its values, and then reimagining its brand from that newly-established baseline. By incorporating symbols of Ontario's iconography and lakes, hand-drawn silhouettes of animals native to Ontario's biome, and anchoring the whole logo within an O form, the brand successfully evokes the OVMA's ongoing commitment to the living world's interdependence.
Parker McLean RGD
August 2, 2022
Areas of SpecialtyAcccessible Design, Creative Direction
Other CapabilitiesBrand Strategy
Why am I an RGD?In the earlier stages of my career, I was always scratching my head at networking events, wondering why belonging didn't come as naturally to me as I perceived it came to others. What I didn't know then was how much an organization's values mean to my experience of safety and visibility within its context.
After attending RGD's DesignThinkers a few years out here in Vancouver, I began to sense the even-keel strength of RGD's leadership and to notice the organic friendliness expressed by its staff. Emerging from the pandemic and keen to reinvigorate my career, I chose to become a Certified RGD because of its clear commitments to kindness and inclusion at every turn. By becoming a member and contributing to this community, I feel empowered to hold myself taller, share more openly, and to shine as bright as I can.