This new agency needed a brand image. They needed something simple with no frills. The symbol is inspired by the “S” of Sobriquet, the “g” of the entrepreneur's name, as well as the infinity sign to emphasize continuous optimization. The geometric shapes provide structure and the inclination creates movement. Lowercase typography creates a balance between rounded letters. The choice of font is fluid, simple and playful.
Stéphanie Lavoie Provisional RGD (Junior/Intermediate Designer)
September 2, 2022
Areas of SpecialtyBranding, UI Design
Other CapabilitiesBrand Strategy, Packaging
Languages CoveredEnglish, French
Interested in FreelanceYes
Why am I a designer?For my love of art and strategy
Why should you hire me?I'm a freelance graphic designer. I can create minimalist but impactful brands and websites.
I specialize in brand strategy and logo design, and website interface design (UI).
Where do I see myself in 5 years?Having a successful company of one!