A modern, quirky and minimal brand identity was developed for the client: Wasaga Beach Cannabis Beverage Co. using colors to enhance the product experience. Product names were developed with out of box and creative thinking, which further broadened the scope for packaging design.
Preet Soni Provisional RGD (Junior/Intermediate Designer)
Toronto Symphony Orchestra
December 1, 2022
10 Ivy Avenue Unit 3
Areas of SpecialtyBranding, Illustration, Packaging
Languages CoveredEnglish, Hindi and Gujarati
Why am I a designer?Design is my way of expressing creativity and making a positive impact. It's a means of self-expression. I believe in the power of visual communication to evoke emotions, convey messages, and solve problems. As a designer, I combine my passion for art with collaboration, understanding client needs, and creating visually compelling designs. My calling is to make meaningful work that inspires change and forges connections.
Contributions to RGDI am actively involved as a committee member on the education committee, focusing on RGD's educational initiatives. My contributions include assisting in the development and strategic planning of student awards.