For the past 70+ years, Mosaicos Venecianos de Mexico has been using their history to craft intricate murals, pools and outdoor spaces all over Mexico, and the globe. To better align their brand with their strategic objectives, they needed to establish their main brand (Mosaicos Venecianos de México) as the one with the experience behind the craftsmanship of their brands and products. While seeing Mosaicos Venecianos de Mexico as the main identity project we also needed to see how it would affect the other brands and with it, the brand architecture. Mosaicos Venecianos de Mexico is a family run business and is the holding company for 4 brand products: Kolorines, Mosai&Co, ekol and MVM Studios. This new identity also needed to showcase a strong connection between Mosaicos Venecianos de Mexico (holding company), and its product brands, while also incorporating innovation, art, culture and technology to benefit their clients. The client needed to show that there was an experienced background behind their product brands: Kolorines (tiles for pools and wet areas), Mosai&Co (tiles for interior decoration), ekol (glass beats for outdoor flooring and pools), and MVM Studios (their artistic projects).