Adding colour won’t make a bad logo better, and while bitmaps with fancy gradients may look great on a screen, they can look terrible on a 3 foot by 8 foot banner. Vectors rule! (from left to right, top to bottom) ALDI Design, named after partners Alex Loshak (graphic design and photography) and Diane Johnson (editor and transcriber); Charles Conway (computer consultant); Quadrant Software; filmbrockville; Ottawa Children’s Choir; and Wayne Nichol (music promoter).
Alex Loshak RGD Emeritus (Retired)
January 1, 1998
Areas of SpecialtyBook Design, Corporate Communications, Publication
Other CapabilitiesBranding, Photography
Company descriptionFor more than twenty-five years, ALDI Design has created and produced material for conferences, trade shows and athletic events.
Impossible deadlines are met with intelligent design (not the evolutionary kind); old-fashioned client service; and a healthy dose of good humour.
Why am I a designer?A profession that requires liking words and loving photography? Why wouldn’t I be a designer?
Why should you hire me?You need it sooner than you thought did.