Designed as a part of Bruce Mau Design's Word of the Week creative exercise for the prompt "Cake", Brendan Irving Provisional RGD shares the zine he created to honour pop-culture's favourite dessert and its many cameos in film, art and visual media. 

From what we now know as the Beer Store to the Fair Trade Movement to Canada Post and more, Canada Modern gives us a glimpse of what retail looked like from the 1960s to 1980s.