2020 Program
Creative Directions 2020 took place April 27, 29 & May 1 with Creative Directors and Senior Designers sharing their advice in virtual presentations, virtual panels, virtual one-on-one reviews and an online discussion platform.
 
Trailblazing: Presentations by renowned designers designed to motivate and inspire.
 
Tools & Tactics: Panel Discussions of employers on Job-Hunting and career development strategies.
 
Transparency: Panel Discussions by senior professionals and industry experts on top-of-mind issues impacting designers.
 
Trajectory: Series of short presentations by design professionals about how they found success in their specific disciplines.
 
 

Download the PDF program here!

 

  • The day will be hosted by Dominic Ayre RGD, Creative Director at Hambly & Woolley.

     

    9:30 AM PT / 12:30 PM ET / 1:30 PM AT: Find Your Personal Style

    Presented by Meg Lewis

    Are you tired of seeing the same design trends? Feeling drenched in imposter syndrome trying to fit into a world of extremely talented creatives? We all have the makings for a design, illustration or fine art style unlike anyone else. After all, you’re unlike anyone else! In this talk, Meg explains how you can embrace the qualities that make you most unique, pinpoint lifelong sources of inspiration and translate your totally “you” personality into a visual style unlike anyone else's. Meg also explains how creating a set of style guidelines can be applied to your personal branding, work, wardrobe and even the way you decorate your home!

     

    About Meg Lewis

    Meg Lewis is a designer creating experiences for happy companies and a one-on-one educator creating happier lives for humans of all kinds. Meg is the founder of Ghostly Ferns, a collective of designers & commercial artists and is the co-founder of Fool Proof, a shared workspace for creativity & collaboration in Minneapolis. She specializes in creating emotional connections between businesses and their audiences by adding personality to their brand. Meg is also a sought-after speaker and educator, travelling the world to present at conferences and private events on personal brand, defining a purpose and living an authentic life.
     

    11:00 AM PT / 2:00 PM ET / 3:00 PM AT: Tools & Tactics

    Perfecting Your Portfolio Panel Discussion

    A portfolio is a designer's career calling card. Panelists offer advice and answer your questions about developing and presenting your portfolio so you can feel confident and competent during interviews.

    Moderator:

    Nicola Hamilton RGD, Art Director & Graphic Designer in Toronto

    Panelists:

     

    12:30 PM PT / 3:30 PM ET / 4:30 PM AT: Transparency

    So You Wanna Design A Better World? Panel Discussion

    Social good, sustainability, accessibility, inclusion... buzz words or basic & fundamental principles? Join us as our panel of designers discuss the important topics our world is talking about, and the role that design can play in addressing them.

    Moderator:

    Victor Szeto RGD, Creative Director at Green Living Enterprises in Toronto

    Panelists:

     

    2:00 PM PT / 5:00 PM ET / 6:00 PM AT: Trajectory
    Sponsored by Depositphotos

     

    What Brand Designers Know

    How do you build a memorable brand? What are the tips & tricks of the trade? Senior professionals offer tips specific to their roles in packaging, brand consulting and in-house brand management.

    Presenters:

    • Mooren Bofill RGD, Executive Director, Design at john st. in Toronto

      • Topic: Branding in the Expectation Age: How do we build successful brands today?"

    • Wade Convay, Interactive Creative Lead at Google Brand Studio in San Francisco
      • Topic: Smart, Alert, Strong, Kind, Brave - What it's like to work in-house for one of the largest brands in the world.
    • Robin Honey RGD, Brand Consultant in London (ON)
      • Topic: BRANDLINGO - Translating for success
    • Wilson Wong, VP of Creative Services, Creative Director at Everbrave Branding Group in Calgary
      • Topic: A Sneak Peek into the Brand Refresh of a Branding Agency
  • The day will be hosted by Jennifer Taback RGD, Partner at Design de Plume in Sudbury.

     

    9:30 AM PT / 12:30 PM ET / 1:30 PM AT: Trailblazing

    Make It: 400+ Slides on making it.

    Presented by Zipeng Zhu

    Zipeng is a Chinese-born designer, art director, illustrator and animator in New York City who wants to make every day a razzle-dazzle musical. His clients include Apple, Adidas, Coca-Cola, Microsoft, Twitter, Netflix, Viacom, The New Yorker, Fox, Animal Planet, CNN, Refinery29, Chobani and Samsung. After graduating from the School of Visual Arts, he has worked at Pentagram and Sagmeister & Walsh. He was an ADC Young Guns 13 winner and has been recognized as Print magazine’s New Visual Artist and The One Show Young Ones. His work has been exhibited in New York, Barcelona, Dubai, Mumbai, Shanghai and other major museums and institutions. Now he runs his creative practice Dazzle Studio and gift shop Dazzle Supply to push dazzle to the next level.

     

    11:00 AM PT / 2:00 PM ET / 3:00 PM AT: Tools & Tactics

    Perfecting your Job Search Tools (Post COVID-19) Panel Discussion

    Close your eyes. Can you picture your dream job? This panel of design professionals will give you helpful insights and advice to help you land it.

    Moderator:

    Nicola Hamilton RGD, Art Director & Graphic Designer in Toronto

    Panelists:

     

    12:30 PM PT / 3:30 PM ET / 4:30 PM AT: Transparency

    Real Life 101: The Missing Design Course Panel Discussion

    So you went to school and are about to start your career... but what did you miss? Join our panelists as they offer strategies, tips and advice on the important challenges you'll face in the work world that you weren't taught in school. This from-the-hip discussion explains what really matters for success in your career.

    Moderator:

    Alison Garnett RGD, Creative Director & Founder of Field Trip & Co in Toronto

    Panelists:

     

    2:00 PM PT / 5:00 PM ET / 6:00 PM AT: Trajectory
    Sponsored by Depositphotos

     

    What Digital Designers Know

    Interested in a digitally-driven career? Senior professionals offer tips specific to their roles in user experience design, motion design and game design.

    Presenters:

    • Jay Grandin, Partner & Creative Director at Giant Ant in Vancouver
      • Topic: What the heck is motion design anyway... and who cares?
    • William Liani, Head of API - Business Development at Depositphotos in New York
      • Topic: Visual Trends 2020
    • Lin Oosterhoff Prov. RGD, Senior Designer at Critical Mass in Calgary
      • Topic: Down the Rabbit Hole. My unexpected journey into the magical world of digital design
    • Ellen Tham, Manager, UX Design, at GALE Partners in Toronto
      • Topic: Getting hired: tips for getting and growing in your first UX role

     

  • The day will be hosted by Freelance Designer Greg Dubeau RGD from Halifax.

     

    9:30 AM PT / 12:30 PM ET / 1:30 PM AT: Trailblazing

    Re-Imagining Better Tomorrows

    Presented by Brian Collins

    Any future worth creating should seem ridiculous to achieve in present. In this closing keynote, Brian will discuss how he and his team have worked with some of the world’s leading organizations - Spotify, Mailchimp, Twitch, The San Francisco Symphony and the Exploratorium —to make leaps into the future, not by “changing,” but by evolving from their center. At the heart of COLLINS’ philosophy is the belief that problem-seeking is far better than problem-solving, and why the future only belongs to those who test the limits of their imaginations.

     

    About Brian Collins

    Brian is Chief Creative Officer of COLLINS, the independent experience design company in San Francisco and New York City. They were named by Forbes as one of the companies reshaping the future of brand building. Over his career, Brian and his team have won every major creative award. Their work has been featured in The New York Times, Businessweek, Creativity, Fortune, NBC News, ABC News and Fast Company, which named Brian an American Master of Design. Their clients include Target, Mailchimp, Nike, Coca-Cola, Spotify, Dropbox and the Exploratorium Museum. Under his leadership, COLLINS was added to Working Not Working’s annual list of Companies Creatives Would Kill To Work For Full-Time. They were also placed on Ad Age’s 2019 A-List and were named the first Design Agency of the Year in 2019. Brian is a Distinguished Alumna of The Massachusetts College of Art & Design.

     

    11:00 AM PT / 2:00 PM ET / 3:00 PM AT: Tools & Tactics

    What Employers Will Be Looking For (Post COVID-19) Panel Discussion

    How do you stand out in a crowded job market? What are the essential skills to make you a sought after commodity? Join us as our panel discusses the qualities and skills of the designer of the future, and learn how to make sure you are exactly what employers are looking for.

    Moderator:

    Nicola Hamilton RGD, Art Director & Graphic Designer in Toronto

    Panelists:

    • Julie Barge RGD, Manager of Visual Design at Canada Life in London (ON)
    • Vanessa Eckstein RGD, Founder & Creative Director of Blok Design in Toronto
    • Geoff Lee, Director, Design and Brand at Bell Media Agency in Toronto
    • Nick Richards, Founder & Executive Creative Director of Will in Vancouver

     

    12:30 PM PT / 3:30 PM ET / 4:30 PM AT: Transparency

    Show Me the Money

    We’re throwing out the who, what, when, where & why. Let’s talk about the how. Like, how much? How much should you charge? How much should you ask for up front? How much can I expect to make as a junior designer? How much do you want to know these things? 

    Moderator: Julian Brown RGD, Owner, Creative Director of ON THE CHASE! Motion Design in Toronto

    Panelists:

     

    2:00 PM PT / 5:00 PM ET / 6:00 PM AT: Trajectory
    Sponsored by Depositphotos

     

    What Solo Designers Know

    Interested in working by yourself? Experienced solo designers offer tips specific to their roles as both freelancers, working for creative agencies, and as solopreneurs, working directly for clients.

    Presenters:

    • David Nuff RGD, Freelance Designer in Toronto
      • Topic: The Opposite of the Royal We
    • Marta Ryczko, Freelance Designer in Toronto
      • Topic: Sidepiece: How, When and Why you should start a Side Project
    • Cai Sepulis RGD, Freelance Illustrator/designer/art director at Ballyhoo Media in Guelph
      • Topic: Solo Designers: The Jack (and Jill) of all Trades
    • Carson Ting, Creative & Partner at Chairman Ting Industries in Vancouver
      • Topic: Creating Your Own Opportunities.
      •  
  • Portfolio reviews offer the opportunity to get professional feedback on your work and advice on how to improve your portfolio and presentation skills.
     
    One-day of programming includes one 1/2 hour virtual portfolio review. Sign up for an all-access pass with 3 three days of sessions to receive three 1/2 hour reviews. Or sign up for just reviews!
     
    Reviewers will be selected based on the areas of design that you are most interested, your location, your availability and other factors indicated on our review preferences form. 
     

    2020 Reviewers

     

    Claudio Afonso

    Web | LinkedIn

     

    Eleni Alpous, Human-centred Design, Manager Insights & Design at Doblin – A Deloitte Business

    Web | LinkedIn | Work

    Advertising, Branding, Corporate Communications, Design Research, Digital Marketing, Digital Product Design, Human-centred Design, Information Design, Packaging, Print, Signage and Wayfinding, UI/UX Design, Web Design

     

    Chris Armstrong RGD, Director of Strategic Design at Operative Brand Consulting

    Branding, Corporate Communications, Print, Signage and Wayfinding
     

    Marina Beniaminov RGD, Creative Lead

    LinkedIn

     

    Rahul Bhogal RGD, Owner/Designer at Nothing Design Studio

    Web | Instagram | LinkedIn | Work

    Branding, Corporate Communications, Editorial Design, Print, Signage and Wayfinding, Web Design

     

    Mooren Bofill RGD, Executive Director, Design at john st

    Instagram | LinkedIn | Work

    Advertising, Branding, Corporate Communications, Digital Marketing, Editorial Design, Illustration, Packaging, Print
     
    Joe Borges RGD, Creative Director at 16x9 Agency
    Advertising, Branding, Corporate Communications, Digital Marketing, Information Design, Print, Web Design
     

    Caroline Bruckner RGD, Director, Design Strategy at Ove Brand | Design

    Branding, Corporate Communications, Information Design, Signage and Wayfinding, Web Design
     

    Stefan Canuel RGD, Creative Senior Designer at National Gallery of Canada

     

    Diego Casco RGD, Creative Director at CASCO Agency

    Advertising, Branding, Corporate Communications, Editorial Design, Strategy, Web Design

     

    Yasemin Cenberoglu, Design Lead, UX & Service Design, Digitalist Group

    LinkedIn | Work
    Digital Product Design, Editorial Design, Information Design, Print, UI/UX Design, Web Design
     
    James Chambers Prov RGD, Multimedia Content Creator at Smith School of Business, Queen's University
    Branding, Digital Product Design, Illustration, Motion Design, Packaging, Print, UI/UX Design, Web Design
     

    Ross Chandler, Owner / Creative Director at Becoming Design Office Ltd

    Branding, Corporate Communications, Editorial Design, Information Design, Packaging, Print
     
    Pansy Cheung Prov RGD, Strategic Designer at Klick Health
    Advertising, Corporate Communications, Digital Marketing, Information Design, Presentation Design

     

    Amit Choudhury RGD, Design Director at Grand Orbit Inc.

    Web | Work

    Advertising, Branding, Corporate Communications, Digital Marketing, Editorial Design, Packaging, Print, Signage and Wayfinding, UI/UX Design

     

    Yen Chu RGD, Creative Director of Design at Rogers Sports & Media

    Advertising, Branding, Corporate Communications, Print

     

    Justin Close, Design Director, Digital at john st.

    LinkedIn | Work

     

    Kirk Clyne, Chief Creative Officer at Art & Science Digital Experience Design

    Work

    Branding, Digital Marketing, Information Design, Instructional Design, Motion Design, Presenting/speaking, UI/UX Design, Web Design

     

    Jennifer Cook, Creative Director at Science World

    Work

     

    Natalie Coombs RGD, Senior Graphic Designer at Ernst & Young

     

    Amanda DeVries RGD

     

    Paul Dolenc RGD, Director, Project Management & Design at Harbinger Communications

    Web

     

    Greg Dubeau RGD, Freelance Graphic Designer

    Web | Instagram | LinkedIn

    Advertising, Branding, Corporate Communications, Digital Marketing, Editorial Design, Illustration, Print

     

    Ali DuHart RGD, Senior Graphic Designer at Benefit Cosmetics

     

    Vanessa Eckstein RGD, Founder / Creative Director at Blok Design

    Branding, Editorial Design, Packaging, Print, Product Design, Signage and Wayfinding, UI/UX Design, Web Design
     

    Anthony Furia RGD, Creative / Design Director at Furia

     

    Raj Grainger RGD, Creative Director at r/grainger studio

     

    Wendy Gray RGD, President & Creative Director at Gravity Inc

     

    Yurko Gutsulyak RGD, Designer, Art Director at Gutsulyak.Studio 

    Branding, Corporate Communications, Packaging, Print, Signage and Wayfinding, Typography

     

    Jaimie Hallarn RGD, Interactive Designer at Sephora Canada

    Advertising, Branding, Corporate Communications, Digital Marketing, Editorial Design, Hand Lettering, Print, Typography
     

    Magued Hanna RGD, UX Design Consultant

    Digital Product Design, UI/UX Design, Web Design
     

    Carolyn Harman RGD, Graphic Designer at the City of Ottawa

    Advertising, Branding, Corporate Communications, Digital Marketing, Print

     

    Jowenne Herrera RGD, Senior Consultant at Government of Ontario

    Web | Work
    Branding, Corporate Communications, Digital Marketing, Editorial Design, Illustration, Print, Public Service, Signage and Wayfinding, Web Design
     
    Dave Hurds RGD, Design Manager at Context Creative
     

    Sandy Kedey RGD, President at SLK Communications

    Advertising, Branding, Digital Marketing, Strategy

     

    Irina Khvalova RGD, Principal at Colourphill

    Branding, Corporate Communications, Packaging, Print
     

    Denny Kurien RGD, Creative Director & Co-Founder of Rayvn Design

    Advertising, Branding, Corporate Communications, Digital Marketing, Motion Design, Web Design
     

    Gigi Lau RGD, Art Director at Harlequin

     

    Denis Leclerc RGD, Principal and Creative Director at Costa Leclerc Design Inc

    Accessibility, Art, Branding, Corporate Communications, Digital Marketing, Editorial Design, Illustration, Motion Design, Print, UI/UX Design, Web Design

     

    Emerald Lee RGD, Art Director at Gravity Inc

    Branding, Corporate Communications, Illustration, Print, Web Design
     

    Edmund Li RGD, Associate/Creative Director at Entro

    Exhibit Design, Information Design, Signage and Wayfinding

     

    Gilbert Li RGD, Principal at The Office of Gilbert Li

    Book Design, Branding, Editorial Design, Print, Typography
     

    Diego Lopez RGD, Creative Director at Compass Creative

    Advertising, Branding, Corporate Communications, Digital Marketing, Editorial Design, Illustration, Packaging, Print, Signage and Wayfinding, UI/UX Design, Web Design
     

    Norm Lourenco RGD, Creative Director at Truth + Dare

    Branding, Corporate Communications, Digital Marketing, Editorial Design, Print
     

    Meg Lynch RGD, Design Director at Forge Media + Design

    Branding, Corporate Communications, Editorial Design, Print, Web Design
     
    Kerri MacLeod Prov RGD, Graphic Designer at RC Design
    LinkedIn | Work
    Advertising, Branding, Corporate Communications, Digital Marketing, Information Architecture, Information Design, Packaging, Print, Signage and Wayfinding, UI/UX Design, Web Design
     

    Hayley Malcho RGD, Design Director at No Fixed Address

    Web | LinkedIn | Work
    Advertising, Branding, Corporate Communications, Digital Marketing, Print, Web Design
     
    Cecilia Mok, Senior Graphic Designer at Sinai Health Foundation
     

    Angelo Morano RGD, Graphic Designer at McCormick Canada

    Web | LinkedIn | Work
    Branding, Packaging, Print
     
    Amelia Nash Prov RGD, Graphic Designer at Alberta Blue Cross
    Advertising, Branding, Corporate Communications, Digital Marketing, Print
     
    Jen Needle Prov RGD, Graphic Designer at CDM
    Advertising, Digital Marketing, Information Design, Motion Design
     

    David Nuff RGD, Designer/Principal at Nuff

    Branding, Digital Product Design, Motion Design, Print, Signage and Wayfinding, UI/UX Design

     

    Lin Oosterhoff Prov RGD, Senior Designer at Critical Mass

    Web | Instagram | LinkedIn

    Advertising, Branding, Digital Marketing, Editorial Design, Print, UI/UX Design, Web Design

     

    Andrew Perro RGD, Design Director at Craib Design & Communications

     

    Carl Poirier RGD, Founder, President & Creative Director at Cayenne Creative

    Advertising, Bilingual Communication & Advertising, Branding, Corporate Communications, Digital Marketing, Digital, Product Design, Editorial Design, Information Design, Packaging, Print, Signage and Wayfinding, UI Design, Web Design
     

    Linden Polos RGD, Art Director at AN Design Communications

    Web | LinkedIn | Work
    Any kind of layout and typography, Branding, Corporate Communications, Editorial Design, Information Design, Print
     

    Sarah Prouse RGD, VP, Creative Possibilities at Fusion Design Group

    Branding, Corporate Communications, Illustration, Information Design, Print
     

    Barry Quinn RGD, Founder, Chief Creative at Quake

     

    Andrea Rodriguez RGD, City of Toronto

    Branding, Corporate Communications, Editorial Design, Illustration, Motion Design, Print, Typography
     
    Angelo Roldan Prov RGD, Art Director at Leo Burnett
     

    Elyssa Schmid RGD, Freelance Designer | Brand Creative

    Branding, Corporate Communications, Editorial Design, Illustration, Print, Signage and Wayfinding, UI/UX Design
     

    Kyle Schruder RGD, Director of Design at Coactuate

    Branding, Corporate Communications, Editorial Design, Information Design, Print, UI Design
     

    Mike Scott RGD, Designer

    Advertising, Branding, Corporate Communications, Print, UI/UX Design, Web Design
     
    Peter Scott RGD, Principal, Co-founder at q30 design inc.
    Branding, Corporate Communications, Information Design, Print, Web Design
     

    Victor Szeto RGD, Creative Director at Green Living Enterprises

     

    David Taylor RGD, Creative Director at Awake Studio

    Web | Instagram | LinkedIn

     

    Andrew Terwissen RGD, Creative Director at Epigram

     

    Wade Thompson RGD, Multimedia Designer at Toronto Catholic District School Board

    Web | Work

     

    Pascal Tremblay, Creative Director at Good Kind

     

    Stüssy Tschudin RGD, Principal / Creative Director at Forge Media + Design

     

    Colin Turner RGD, Designer

    Advertising, Branding, Corporate Communications, Information Design, Motion Design, Packaging, Print, UI/UX Design, Web Design
     

    Carmen Wagner, The National Ballet of Canada

    Advertising, Branding, Corporate Communications, Digital Marketing, Editorial Design, Illustration, Print, Signage and Wayfinding, Web Design

     

    Jennifer Weaymouth RGD, Owner, Creative Director at Weaymouth Creative

     

    Lauren Wickware RGD, Designer

    Branding, Editorial Design, Print
     
    Amanda Wood Prov RGD, Creative Director at AudienceView
    Advertising, Branding, Corporate Communications, Digital Marketing
     

    Fe Wyma RGD, Founder and Senior Creative at Kapwa Communications

    Branding, Corporate Communications, Intercultural Communications/Design, Print, Signage and Wayfinding
     

    Michael J. Young RGD, Creative Director at Government of Ontario

    Web | LinkedIn | Work
    Branding, Corporate Communications, Digital Marketing, Digital Product Design, Information Design, Motion Design, Print, Web Design