Integrated Awards
(must include multiple branding elements)
Branding Programs
A combination of multiple branded material/channels into a cohesive program (e.g. collateral, signage, website, social media and more). This award includes a sweeping design system for a given brand identity.
Brand Identity — New Brand
Identities for brands that did not previously exist (e.g. Identity guides or brand strategy guides). This award goes to brands designed from scratch: a fresh company, or a completely fresh identity.
Brand Identity — Rebrand/Refresh
New or updated identities for existing brands. This category includes entries that reflect on a brand’s present identity, and push it forward with a new take on the design. (Images of the original brand may be provided but are not required.)
Element Awards
(Single branded elements)
Logo/wordmark
Any graphic mark, emblem, symbol or abstract/figurative that represents an organization, product, event and beyond.
Packaging
Functional design that holds any product, or allows for that product to be traveled with/protected/contained.
Environmental / Experiential
Designs that address our surroundings. Can include branded spaces such as events, hospitality, pop-up environments, retail and workspaces.
Digital
Any design that makes use of technology, data and digital platforms to communicate a brand identity. Can include websites, apps, social media, XR and more.
Print
Any printed initiative that communicates a brand identity. Can include stationary, catalogues, calendars, collateral material and more.
Motion
Any design that uses animation or filmmaking to enhance a brand identity. Can include commercials, explainer videos and more.
Other
Any elements of a brand that live outside the present categories. This might include clothing, typeface, award and more.
(Awards will be given to quality submissions in the following categorizations)
Large Creative Agency/Business
Work by and/or for a for-profit company where either the creative agency and/or the client comprises more than 25 employees.
Medium Creative Agency/Business
Work by and/or for a for-profit company where either the creative agency and/or the client comprises 6–25 employees.
Small Creative Agency/Business
Work by and/or for a for-profit company where either the creative agency and/or the client comprises less than 6 employees.
Solo
Work by solo business owners and freelance designers.
Student
Work by individuals currently enrolled in a recognized post-secondary educational institution.
Large Non-Profit/Institution/Government
Work by or for a non-profit organization, or governmental body, agency or department that comprises more than 25 employees.
Medium Non-Profit/Institution/Government
Work by or for a non-profit organization, or governmental body, agency or department that comprises 6–24 employees.
Small Non-Profit/Institution/Government
Work by or for a non-profit organization, or governmental body, agency or department that comprises less than 6 employees.
