Deborah Peterson, Director, Head of Agency at Deloitte Canada


Pandemic Lemonade: Strategies for In-House Design to Step Up and Make a Difference

“Never let a good crisis go to waste,” Winston Churchill famously said during the bleakest days of World War II. And while we find ourselves at one of the most challenging times in recent memory, it’s clear that design can play a critical part in helping to support our way back to thriving.


The companies we work for are experiencing differing business problems right now. Thankfully, designers are not only hardwired to help solve 

them, but also uniquely positioned to provide a fresh point of view. In-house design can be a critical support for other business teams by stepping up and becoming part of the solution. You already have the tools and the talent, now it’s understanding how to put them to work while equipping your team to be in-demand and future-proof.

Takeaways include:

  • Learning how to find the good work
    • Building your arsenal of creative firepower
    • Building a future-proof creative team

    About Deborah

    After a career in design, content and video in the 

    media and publishing worlds, Deborah has shifted gears and is leading the newly formed in-housecreative agency at Deloitte Canada—which is one arm of Deloitte’s Global Creative Agency that works with member firms worldwide. Prior to this she was a Creative Director for Rogers Brand, Director of Creative at The Mark Studios, Creative Director at TVO – leading the complete rebrand of TVO, TVO Kids and The Agenda with Steve Paikin, and Creative Director for Harlequin, leading several product rebrands. With stopovers in consulting, fitness, agency-side, full-time freelance, startups and making it through alive from the heady days of the dot com boom—she’s experienced the good, the bad and the just plain weird.




    On the Utility of Strange People

    Presented by Dawson Guilbeault, VP, Head of Design, at Scotiabank

    The honey bee hive has often been used as a metaphor for the well-managed company. We are envious of how hard-working, orderly and efficient is is. However this can also make the hive inflexible and susceptible to disruption. Honey bees, it turns out, have one strategy to avoid this: specialized “creative” bees called scouts, who find new sources of food and places to live. Given the survival rate of Fortune 500 companies, we could learn a few tricks from the honey bee about innovation.


    In this talk, Dawson argues that designers (especially in-house designers) can play the role of scout bee for companies — and can be a key part of building resilience and securing new and future revenues streams.

      Takeaways include:

      • Techniques on how to be great at driving innovation from within
      • How to measure if you’re getting it right


      About Dawson

      Dawson Guilbeault is a design thinker, strategist and technologist with more than 15 years of experience building digital products. At Scotiabank he leads an immensely talented and vibrant team of multi-disciplinary designers, focused on a human-centred approach to innovation and creating the world’s best financial experiences. His approach to design is an intermingling of creative problem-solving and empirically-driven decision-making.



      In-House Clients: Setting Boundaries, Building Good Relationships and the Art of Pushing Back


      Managing in-house clients can be challenging. They may not be familiar with the design process or may even think they are designers themselves. This panel discusses strategies for managing these relationships and getting to the best possible design outcome – together.


      Kathleen Scott RGD, Creative Strategy Team Lead at Bruce Power in Tiverton (ON)



      Go back to 2020 IHDC Virtual page.