Michael Lejeune, Creative Director at Metro Los Angeles
“Will covering our mouths refocus our eyes?” and other CoronaQueries™.
It’s a time of wonder, Creative Director Michael Lejeune is thinking, and not always in a good way. Our special, resilient breed of inner-game designers has been joined by, well...everyone else. COVID19 has leveled company culture, let us take control of the screen and allowed for some pretty bad lighting. There are gifts from the world now Corona’d for us as creatures, but also as creators. Michael will pop the top on what going all in on in-house has meant for his team and their job list. Can 495 “actives" co-exist with an adirondack chair and wind chimes?
Let’s get into it and take the measure of creativity in the age of face masks and Zoom.
Michael leads LA Metro’s 30-person in-house studio, a nimble and strategic change agent that creates all things visual for the third-largest transit agency in the US. Their work covers advertising, websites and mobile experiences, environmental graphics, special event design, timetables, maps, fare media and customer information, bus- and rail-fleet design, merchandising and much more. Metro’s design work has received more than 100 design awards and recognitions since Michael joined the agency in 2002.
Reuse, Reuse, Reuse — The Designer's Guide to Recycling by Erin Craig RGD, Creative Director of Trade Publishing at Harlequin
As in house designers, creativity, flexibility and the ability to turn concepts around on a dime is key. We are often asked to create things that are "the same but different," locking us into a box that can be uninspiring. This presentation is intended to help designers create a database of designs that can easily be reworked or enhanced and create a more efficient workflow and help keep designers inspired in their work.
- How to work more efficiently
- How to utilize previously rejected designs with out reinventing the wheel
- How to keep inspired, while working on the same thing over and over again
Erin Craig RGD is Creative Director of Trade Publishing at Harlequin, a Division of Harper Collins where she leads a team of nine creatives. At Harlequin, Erin quickly moved from Art Director on to Associate Creative Director to Creative Director. She was the lead creative for the launch of Inkyard Press (Harlequin Teen) and has been involved in establishing the visual look for other imprints under the Harlequin umbrella. In 2016, she and three of her team members were awarded at RGD In-House Design Awards for Book Cover Design. Erin has taught in the school of Communication, Art and Design at Seneca College, and in the Arts Management course at Harris Institute.
Go back to 2020 IHDC Virtual page.