Ottawa 2020 Conference

Date: Friday, April 24, 2020

Location: Ottawa Art Gallery, 50 Mackenzie King Bridge, Ottawa ON, K1N 0C5


Whether you're an in-house design department of one or part of a creative team that spans multiple offices around the world, RGD's In-House Design Conference has much to offer you. Through workshops, presentations and networking opportunities, the conference is designed to enhance your skills, build your value to your team and provide you with tactics to advance the strategic role of design within your organization.



RGD Member - Early Bird $195.00 (after March 13, $245)

Non-Member - Early Bird $263.25 (after March 13, $330.75)

Group Rate (per person) - Early Bird $234 (after March 13, $294)*

Non-Member Special $420 (includes Affiliate Membership for 12 months & access to video presentations)

*A Group registration is defined as a Non-Member attending In-House as part of a group of three or more individuals from the same company.



Novotel Ottawa

$169.00/night* for April 23 and 24

Booking name: Association of Registered Graphic Designers (RGD)

Booking code: 964452

Book online here or by phone at 1-855-677-3033. *Offer valid until March 23.


Register for the Conference here.

Looking for further professional development? Josh Silverman is also offering a workshop on Thursday, April 23rd.



Email Rebecca at


Confirmed Programming

  • Alana Ruoso headshot

    How to Elevate Your Value as an In-House Designer

    Presented by Alana Ruoso RGD; Graphics & Creative Manager at Benefit Cosmetics Canada, Success Coach for Designers & Creatives

    As in-house designers, we are not limited. But often we feel limited and question our value. We lose sight of our talents, how much we accomplish, and what we are capable of offering to our workplace. It is crucial that we elevate both how we perceive in-house roles and how we present our roles to those we interact with at the office. And ultimately, it is up to us to clearly communicate the value of what we do in a way that is both empowering and authentic.

    In this talk, Alana will help you gain a new, positive perspective on the value you bring to the design community as an in-house designer.

    Takeaways include:

    • Practical tips for building confidence
    • How to effectively communicate what you do and your value to the people you work with
    • Clarity on how to use language to your advantage, e.g. power phrases and persuasive verbiage for internal communications, job interviews, resumés and more.


    About Alana

    Alana is a Graphic Designer and Creative Strategist with over 20 years of experience in the design industry. Having worked both agency and client-side, and also full-time freelance, Alana brings a wealth of diverse, valuable industry knowledge to the table. Her portfolio includes work for the City of Mississauga, Sobeys, Jamie Oliver for Canada, Harlequin Enterprises, JUNO Awards, Umbra, Rogers Publishing, Mood Media and results-driven entrepreneurs.


    She is currently the Graphics & Creative Manager at Benefit Cosmetics Canada, working on Branding, Digital, PR Events and Visual Merchandising. Alana is also a certified Life & Executive Coach and is committed to helping creatives step into their untapped potential so they can feel confident in their careers.
  • Josh Silverman headshot

    How to People

    Presented by Josh Silverman; Design Leader, Educator and Entrepreneur

    Modern corporate practices – from the interview & onboarding process to workplace design – don’t always allow individuals to flourish, and they can block interdisciplinary teams from collaborating. However, it’s still possible to achieve successful outcomes by focusing on relationships.

    In his talk, Josh will discuss the significance and persistence of relationships, and the power of collaboration. By sharing “war stories” and alternate takes (with better outcomes), he will unpack best practices for team configuration: how to best solve common problems and navigate team dynamics at various stages of business or organization.

    Takeaways include:

    • Understanding the importance and persistence of relationships, beyond projects and companies
    • Acknowledging what it means to practice creativity as a subjective, opinionated human
    • Means and methods to navigate conflict, and remain closest to co-creation and learning
    • Activities and behaviors to optimize fragmented relationships and teams


    About Josh

    For 25 years, Josh Silverman has created successful relationships through design. He speaks and hosts workshops globally, teaches and guest critiques nationally, and is always connecting people and communities. He is currently consulting in design operations, with clients such as NYU, Clockwise, Salesforce, and Blend, and coaching design leaders. Recently, he advised startups inside Sequoia Design Lab, served as Twitter’s first hire in design operations, and was one of the founding designers of the IBM Cloud Garage.

    In 1997 he founded Schwadesign where he managed diverse teams and scaled the business for 18 years. Together, their work was recognized by The Wall Street Journal,, The Boston Globe, and more.

  • In small groups, you'll discuss relevant in-house problems and explore their potential solutions. Solutions will be analyzed with the larger Conference group to encourage further learning, problem solving and knowledge sharing.

    Case studies will cover:

    • Ethical concerns
    • Teamwork/delegation issues
    • Difficult internal clients
    • Managing large teams/workloads
    • Approaching unique or challenging briefs
    • Feeling uninspired or burnout