Date: Friday, April 24, 2020
Location: Ottawa Art Gallery, 50 Mackenzie King Bridge, Ottawa ON, K1N 0C5
Whether you're an in-house design department of one or part of a creative team that spans multiple offices around the world, RGD's In-House Design Conference has much to offer you. Through workshops, presentations and networking opportunities, the conference is designed to enhance your skills, build your value to your team and provide you with tactics to advance the strategic role of design within your organization.
Click here for pricing.
Looking for more professional development? Josh Silverman is offering a workshop on April 23.
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Confirmed Programming & Info
As in-house designers, we are not limited. But often we feel limited and question our value. We lose sight of our talents, how much we accomplish, and what we are capable of offering our workplace. It's crucial that we elevate both how we perceive in-house roles and how we present our roles to our coworkers and teams. Ultimately, it is up to us to clearly communicate the value of what we do in a way that is both empowering and authentic.
In this talk, Alana will help you gain a new, positive perspective on the value you bring to the design community as an in-house designer.
- Practical tips for building confidence
- How to effectively communicate what you do and your value to the people you work with daily
- Clarity on how to use language to your advantage for internal communications, job interviews, resumés and more
Alana is a Graphic Designer and Creative Strategist with over 20 years of experience in the design industry. Having worked both agency and client-side, and also full-time freelance, Alana brings a wealth of diverse, valuable industry knowledge to the table. Her portfolio includes work for the City of Mississauga, Sobeys, Jamie Oliver for Canada, Harlequin Enterprises, JUNO Awards, Umbra, Rogers Publishing, Mood Media and results-driven entrepreneurs.
Modern corporate practices – from the interview & onboarding process to workplace design – don’t always allow individuals to flourish, and they can block interdisciplinary teams from collaborating. However, it’s still possible to achieve successful outcomes by focusing on relationships.
In his talk, Josh will discuss the significance and persistence of relationships, and the power of collaboration. By sharing “war stories” and alternate takes (with better outcomes), he will unpack best practices for team configuration: how to best solve common problems and navigate team dynamics at various stages of business or organization.
- Understanding the importance and persistence of relationships, beyond projects and companies
- Acknowledging what it means to practice creativity as a subjective, opinionated human
- Means and methods to navigate conflict, and remain closest to co-creation and learning
- Activities and behaviors to optimize fragmented relationships and teams
For 25 years, Josh Silverman has created successful relationships through design. He speaks and hosts workshops globally, teaches and guest critiques nationally, and is always connecting people and communities. He is currently consulting in design operations, with clients such as NYU, Clockwise, Salesforce, and Blend, and coaching design leaders. Recently, he advised startups inside Sequoia Design Lab, served as Twitter’s first hire in design operations, and was one of the founding designers of the IBM Cloud Garage.
In 1997 he founded Schwadesign where he managed diverse teams and scaled the business for 18 years. Together, their work was recognized by The Wall Street Journal, Rebrand.com, The Boston Globe, and more.
- Presented by Kelly Rusk; Digital Consultant & Virtual Marketing Director
How can you ensure you continually remain an asset to your organization while accelerating your own career and success? By making adaptability your key differentiator. Embracing change and becoming a change agent in your organization and contributing to a culture that sets your organization up for success.
Kelly's talk will help you to:
- Contribute to and create a culture that is performance driven and accountable
- Adopt a growth mindset and apply it to your work
- Focus on mentorship and knowledge sharing to grow your influence
- Create a culture of transparency and openness around feedback to encourage healthy communication
As an expert in all forms of digital communication and with a wealth of experience that includes digital, social, advertising and communications, Kelly is an expert at understanding and directing modern marketing strategies that perform. This includes training and skills development and working directly with clients and teams to find the best marketing solutions for their business.
Kelly brings a diverse background in marketing and communications with leadership track record in a marketing communications agency environment. Having worked on both the client and agency side, Kelly knows how to act as an extension of a marketing team and create strategies that provide actionable results.
Kelly is also a sought-after digital marketing speaker and trainer and currently is an instructor in Digital Marketing Certificate program at the Telfer School of Management at the University of Ottawa.
In-housing is one of the hottest trends in marketing and communications. What challenges are facing creatives who work in-house? What do the bosses think about you?
Roy shares the latest information relevant to the hands-on practitioners responsible for doing the work in-house. Roy provides the latest data around the growth of in-housing, its trajectory and how creative and design professionals can shape their in-house department so that it is both rewarding for themselves and their peers, and unstoppable for their organization.
- Learn comparative statistics to leverage improvements in your in-house agency
- How to get more juicy projects on your plate, and manage the ones that scare you
- Uncover five ideas that will improve your in-house experience starting tomorrow
Roy started his career at powerhouse multi-national agencies Leo Burnett and BBDO. He launched some of Canada’s most successful new brands including Kellogg’s Nutrigrain Bars, Tostitos Chips and Salsa, Bridgestone Blizzak Tires and Cash For Life Lottery.
Roy began his next chapter helping charities make the world a better place. He became a partner in a digital marketing firm to work exclusively with non-profits, before eventually starting-up again, now with his own “for good” agency called Purpose.
In the past 3 years, he took a keen interest in the shift towards in-housing and started a consultancy called Agency Inside. He works with marketers on the process, technology and resourcing requirements that allow in-house agencies and design shops to thrive.
The honey bee hive has often been used as a metaphor for a well-managed company. We are envious of how hard-working, orderly, and efficient they are. However, these attributes can also make the hive inflexible and susceptible to disruption. Honey bees, it turns out, have a unique strategy to avoid this: specialized “creative” bees called scouts, who find new sources of food and places to live.
Given the survival rate of Fortune 500 companies of late, we could learn a few tricks from the honey bee about innovation. In this talk, Dawson argues that designers (especially in-house designers) can play the role of scout bee for companies — and can be a key part of building resilience and securing new and future revenues streams.
- Arguments for why designers are uniquely positioned to play this role
- Techniques on how to be great at driving innovation from within
- How to measure if you’re getting it right
Dawson is a design thinker, strategist, and technologist with more than 15 years of experience building digital products. As Head of Design Canada at Scotiabank, he leads an immensely talented and vibrant team of multidisciplinary designers, focused on a human-centred approach to innovation and creating the world’s best financial experiences.
His approach to design is an intermingling of creative problem solving and empirically driven decision making. In his spare time, he likes to tinker with the occasional algorithm, read (especially sci-fi), play games (especially strategy), and be in the woods with his family.
- Led by Wendy Millard RGD; Director of Design Services at Empire LifeIn small groups, you'll discuss relevant in-house problems and explore their potential solutions. Solutions will be analyzed with the larger Conference group to encourage further learning, problem solving and knowledge sharing.
Case studies will cover:
- Ethical concerns
- Teamwork/delegation issues
- Difficult internal clients
- Managing large teams/workloads
- Approaching unique or challenging briefs
- Feeling uninspired or burnout
RGD Member - Early Bird $195.00 (after March 13, $245)
Non-Member - Early Bird $263.25 (after March 13, $330.75)
Group Rate (per person) - Early Bird $234 (after March 13, $294)**
Non-Member Special $420*** (includes Affiliate Membership for 12 months & access to video presentations)
*Pricing is in Canadian dollars. Click here for the US exchange rate.
**A Group registration is defined as a Non-Member attending In-House as part of a group of three or more individuals from the same company.
***Offer valid for new members only.
$169.00/night* for April 23 and 24
Booking name: Association of Registered Graphic Designers (RGD)
Booking code: 964452
Book online here or by phone at 1-855-677-3033. *Offer valid until March 23.