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Principles

The aim of this section is to reinforce RGDs' understanding of the concepts that underlie good design, from a logo to a brochure to a complex website.

 

Texts

Graphic Design the New Basics Book Cover

Lupton, Ellen & Cole Phillips, Jennifer, Graphic Design: The New Basics

(You can borrow this text from the RGD office.)

 

Timothy Samara, Design Elements: A Graphic Style Manual

ONLY Chapter 3.

(You can borrow this text from the RGD office.)

 

Content

  • Building Blocks incl. Point, Line, Plane; Rhythm and Balance; Scale; Grid
  • Elements of Meaning incl. Texture; Colour; Figure/Ground; Framing; Hierarchy; Type
  • Elements of Technology incl. Layers; Transparency; Time & Motion
  • Elements of Layout, incl. Modularity; Grid; Pattern; Diagram
 

  • Preparation Materials

    "Choosing and Using Type" 

     

    This webinar was presented by Timothy Samara as part of RGD's Webinar Program, which provides virtual, professional development content to RGD Members as presented by a variety of design industry professionals and related experts.

     

    Timothy's webinar (with his slides) was recorded so that it might be used as a possible aid for candidates preparing for the Design Principles Section of the Online Test.