The aim of this section is to reinforce RGDs' understanding of the concepts that underlie good design, from a logo to a brochure to a complex website.



Graphic Design the New Basics Book Cover

Lupton, Ellen & Cole Phillips, Jennifer, Graphic Design: The New Basics

(You can borrow this text from the RGD office.)


Timothy Samara, Design Elements: A Graphic Style Manual

ONLY Chapter 3.

(You can borrow this text from the RGD office.)



  • Building Blocks incl. Point, Line, Plane; Rhythm and Balance; Scale; Grid
  • Elements of Meaning incl. Texture; Colour; Figure/Ground; Framing; Hierarchy; Type
  • Elements of Technology incl. Layers; Transparency; Time & Motion
  • Elements of Layout, incl. Modularity; Grid; Pattern; Diagram
  • "Choosing and Using Type" 


    This webinar was presented by Timothy Samara as part of RGD's Webinar Program, which provides virtual, professional development content to RGD Members as presented by a variety of design industry professionals and related experts.


    Timothy's webinar (with his slides) was recorded so that it might be used as a possible aid for candidates preparing for the Design Principles Section of the Online Test.