CLIENT | Signifi Solutions | COMPONENTS | Branding, kiosk skins, marketing support materials, merchandising POP and flash attract loops. | DESIGN PROCESS | To emphasize the functionality of the photo and movie kiosks, a visual mnemonic device - the pixelated hand graphic - was developed to highlight the “user friendly” aspects of the interface. A “techno” pattern was developed as flexible graphic support element. | RESULTS | Positive feedback from Retailers. Photo and Movie kiosks installed in Zellers and Sobeys. | TESTIMONIAL | “Linda developed a graphic system that became a well-respected competitor in the kiosk arena and a recognizable brand. The design results were outstanding and we’ve had great feedback. Linda was referred to us at a time when we were overwhelmed with deadlines. She was able to take control, organize and deliver on the complete project.”
Linda Pelley RGD
Gumbo Design Co.
Creative Director, Bach. Design
Areas of SpecialtyBranding, Corporate Communications, Information Design, Packaging, Photography, Print Promotion, Publication, Signage/Wayfinding, Typography, Web
Client SpecialtyConsumer Goods, Entertainment, Financial Services, Food, Healthcare, Non-profit, Professional Services, Retail, Technology
Languages CoveredEnglish, regular produce projects in French
Interested in FreelanceYes
Company descriptionGumbo Design is a small design studio with big ideas and a passion for the business.
BRANDING AND COMMUNICATION DESIGN:
How you want your brand or company to be perceived in the world requires a great deal of thought and creativity. While the audience might “make the brand”, effective design plays a fundamental role in communicating with that audience.
Corporate identity design, brand strategy, visual standards guidelines, web design, all corporate collateral. Print and Digital.
PACKAGING/POP/MERCHANDISING DISPLAY DESIGN:
The “decisive moment of purchase” is heavily dependent on great design and brand continuity. Considering you often share the same shelf as your competitors, standing out among the crowd is no easy task.
From new product packaging to POP display and SKU additions, Gumbo Design knows the ins and outs of designing for 3D and grabbing attention in a retail environment.
DIRECT MARKETING DESIGN:
Gumbo design can help facilitate a relevant conversation between provider and consumer through the design of innovative infographics, image and content for B2B and B2C data-driven marketing campaigns.
Data-driven variable and static direct mail, Web to PDF, PURLs/CURLs, Digital advertising.
Working in Print and Digital/Programmatic.
Why am I an RGD?I appreciate having a governing body that represents our industry's best interests, from taking a stand on spec work to social networking and online webinars, RGD is a worthwhile membership.
What is my most memorable RGD moment?I love attending RGD seminars and social events where I often bump into associates I have worked with over the years in Toronto's dynamic design industry. The RGD Design Thinkers Conference is also an annual "inspiration booster" for me.
Why am I a designer?I LOVE this business! As a designer, I enjoy the conceptual exercise of working with a client to explore their true needs, coming up with a great idea, developing it into compelling design, choosing the perfect font, the winning shot, the right colour - things a designer takes into consideration - then executing it in an appropriate medium, be it for print or digital.
RGD, Bachelor of Design, NSCAD
Why should you hire me?Concept is Everything.
I approach each project with the same intention: providing viable, innovative creative solutions to your communication and design needs - leveraged in multiple mediums and effectively executed.
I thrive on the creative interaction and motivation of a teamwork environment, employing strategic thinking with marketing know-how and sound branding knowledge.
Available for Freelance - Senior Designer. I am the consummate freelancer, having worked for over 250 agencies, studios, companies in the Toronto Area during the past 20 years.
" Linda is diligent, self-motivating and flexible, with the ability to assimilate into any new or existing project - for any design studio, any client, in any sector - seamlessly." — Client