The 1in3.ca blog was named after the alarming statistic that one in three Canadians will have cancer in their lifetime. The site brings together a wide range of data and expert opinions and is modelled as a monthly digest, which focuses on a different cancer topic each issue. For experts and "lay" persons alike, the blog aims to curate Canadian cancer evidence in one place.

Working with the core team at the Canadian Partnership Against Cancer, their strategic goals were realized using a design research process. This helped to inform the brand identity, web design, and now the ongoing support of infographic creation for each topic. (See Smoking Cessation infographic pictured here which became a Staff Pick on visual.ly)