VegFest Calgary – Logo; Brand Strategy; Visual Identity
RGD (Certified Senior Designer)
O'Reilly Design Co.
Brand Strategist & Designer
July 11, 2018
237 McKenzie Towne SQ SE
Areas of SpecialtyBranding, Print Promotion, Web
Other CapabilitiesBook Design, Information Design, Mobile/Apps, Packaging, Publication, Signage/Wayfinding
Client SpecialtyArts & Culture, Consumer Goods, Food, Government, Healthcare, Non-profit, Professional Services, Technology
Languages CoveredEnglish, French, Translation services on projects
Interested in FreelanceYes
Availability for freelance work
Monday – Friday
Company DescriptionO'Reilly Design Co. is an ethically led and strategy-driven creative studio located in Calgary, Alberta, Canada. We help social enterprises and organizations become leaders in the market by developing brand strategies and design solutions that increase customer loyalty. We specialize in branding, visual identity, and print & digital design. Our ideal clients are small-to-medium sized organizations focused on health & wellness, the environment, vegan, plant-based or animal-friendly initiatives, and social justice or critical causes.
Tara O’Reilly is a Registered Graphic Designer and certified Brand Strategist experienced in Social & Behaviour Change Marketing.
Why am I an RGD?I am an RGD because I believe in the value of design, the power of community, and the lasting impacts of marketing.
And with the rise of commodity-based design, I want to help protect our industry, as well as our clients and local businesses from wasting their money or finding themselves in a PR or legal challenge. I believe that as a community of responsible designers focused on growth and best practices—we can do it.
What is my most memorable RGD moment?To date, my most memorable RGD moment was back in 2003 as a student getting introduced to the organization and going on an agency tour. But we can do better—so check back with me in a year!
Why am I a designer?I am a designer because there is nothing more gratifying than helping an organization add value to our world.
Art & design is great, but I love strategy; I love immersing myself in an idea with the goal of understanding it and its environment.
For me, the role of graphic design has always been linked to business development and furthering social causes. Using my creative skills for these purposes is exactly how I want to contribute to the world.
Why should you hire me?You should hire me because if you are in the spaces that I’m in, the work I deliver will be more on target—I’m already one step ahead. I ask a lot of questions, listen for your pain-points, and I’m a good designer, but I am also familiar with particular challenges, subjects, audiences, and grand visions. And chances are, you want to "keep it in the family.”