This book celebrates the cultural mosaic that is the Indian Subcontinent. It provides a journey for the reader providing information about the region each saree is derived from and cuisine of each region. The vibrant colors add visual intrigue to the piece and a good rhythm and pace to the book in general. The regions are also celebrated with the inclusion of the different languages and dialects spoken in each region. Overall, this book serves the purpose of celebrating the heritage of sarees.
Provisional RGD (Junior/Intermediate Designer)
May 4, 2022
Areas of SpecialtyBranding, Editorial Design, Typography
Other CapabilitiesAdvertising, Brand Strategy, Illustration, Information Design, Photography, Systems Design, UX Design, Web Design
Company DescriptionRupsha is a multidisciplinary graphic designer who is passionate about branding, editorial design, design for social good, and UI/UX. Her work is driven by a strong focus on storytelling and a holistic research methodology. She holds an Honours Bachelors Degree in Psychology from the University of Toronto and will be pursuing a Master of Design at York University in Fall 2022.
Why am I a designer?At my core, I am a problem solver. My experience in living in several different countries and my previous education in psychology have allowed me to understand how people think and perceive information. Using visuals I like to solve communication problems and assuage communication problem areas between disparate parties. I believe that great design is often not boastful but works in harmony with the parameters it is surrounded by.
Why should you hire me?I consider myself a lifelong student as I'm always looking for avenues to improve my skills and broaden my understanding of design. Whenever I approach a project, I like to take a 360-degree approach and dig in to consider all avenues that are possible within the time frame. I work well in groups and try to be as helpful as possible no matter what capacity I'm involved in. My education as well as my experience with living on 3 continents gives me a unique perspective that has shaped my practice thus far. My work originates from a place of empathy as I strive to understand target audiences first and foremost in my design process.