The Well is the new Downtown West condo, retail, and office project by Allied Properties, RioCan and Diamond Corp. The initial marketing material consists of a promotional brochure with a pocket folder, as well as a is fully responsive website, which introduces the public to this exciting new development using clean, well-thought-out design elements, subtle transitions and fluid navigation.
RGD (Certified Senior Designer)
Forge Media + Design
April 8, 2011
171 East Liberty Street
Areas of SpecialtyBranding, Signage/Wayfinding, Web
Client SpecialtyConsumer Goods, Financial Services, Healthcare, Professional Services, Retail, Technology
Languages CoveredEnglish, French, German, Italian
Why am I an RGD?After many years as a designer, I felt the urge to give back to the community. Being certified also gives me the opportunity to participate actively on committees and the RGD board.
What is my most memorable RGD moment?Opening up the conversation with the other design associations in Canada to work on a unified certification process and ethics standards.
Why am I a designer?Growing up in Switzerland I was always surrounded by great design. My first career path led me to become a Swiss banker while being a graffiti artist by night, which ultimately meant I should go back to school and truly live my passion and become a designer.
Why should you hire me?Forge is a truly inter-disciplinary design firm, covering all aspects from brand to web and environmental graphics to multi-media art installations. We approach all our projects from a strategic, human-centered approach.