New Projects by RGD Members - November 2019 (2)
Check out work from RallyRally, Greenmelon Inc., Sid Lee, Marsten, Clear Space, Nothing Design Studio and CASCO
Jay Wall RGD and the team at RallyRally designed a public awareness campaign for the City of Toronto’s Inclusionary Zoning policy consultation.
The ads and educational materials encourage public participation in shaping a policy that would require new residential developments to include affordable housing units, creating mixed-income housing.
Russel Hawley RGD and the team at Greenmelon Inc. were contacted by Only Oats, Canada's premium gluten-free oats producer, with a decade-old brand in desperate need of a refresh.
Their approach was to effectively communicate their roots of "purity from farm to table", while maintaining the core imagery elements and blue colour for better consumer merchandising continuity.
Sid Lee was commissioned to designed a platform to mark the 25th season of Toronto Raptors.
They created a design platform that celebrated the diversity of the city of Toronto, while completely disrupting the conventions of traditional NBA team anniversary logos.
Andrea Martens RGD (Marsten) was asked by the City of London to design for the Walk to Shop initiative by NeighbourGood London.
Walk to Shop is a neighbourhood-focused project that spans a number of years, helping people navigate to local shops. In 2019, they focused on the Piccadilly-Bishop Hellmuth community, creating a folded paper map, wraps for traffic light electrical boxes; complete with a directory, colour coded system and local history info.
Will Hum RGD and the Clear Space team created a sophisticated new brand image for a commercial real estate investment company.
The Louise Group is a commercial real estate investment company focused on the acquisition, development and management of highly specified industrial properties. Although new, the team behind Louise are experienced, agile, and backed by solid capitalization. Clear Space aimed to establish credibility and timelessness by balancing tradition with modern.
Rahul Bhogal RGD and the team at Nothing Design Studio were commissioned by a 25 year old family-owned business and with a new facility under construction, to revitalize its brand identity that stood out amongst its competition.
They redesigned their entire system to work fluidly across all touchpoints, including an exciting colour palette, typography, custom icons and wayfinding and environmental design to match the voice and tone of the brand.
Diego Casco RGD and Lauren Boyce at CASCO Agency were approached by White & Lewis, a boutique business valuation firm, to redesign their identity and strategy.
CASCO helped develop a brand strategy and identity package representative of the firm's direct and collaborative approach – "being on the client's side with an objective perspective".
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