Case Study by Ben Hagon RGD, President & Creative Director, Hagon Design Inc.
EBS Geostructural, a leader in design-build deep foundation construction, retained Hagon Design as a strategic partner in the development of a comprehensive brand and marketing program that included: brand development, strategic positioning, logo design, copywriting, marketing communications and a complete website overhaul.
The branding objective for EBS was to portray itself as an industry leader and lay the foundation for more effective marketing communications.
EBS Geostructural’s target audience consists of mainly geotechnical engineers, structural engineers and construction management companies that need specialized services for deep foundation projects.
Working collaboratively with the team at EBS Geostructural, we created an authentic new brand. The new brand and marketing materials elevate the company so it now has a brand that aligns with its standing in the industry.
As part of the mandate, Hagon designer Bill Watterson Prov. RGD designed and developed a responsive design website that works seamlessly on all Internet-enabled devices, including laptops, tablets and smartphones. Launched in January 2013, the site includes educational information, product and site videos, a library of useful resources and interactive tools.
Responsive Design uses leading-edge HTML5 and CSS3 technology to ensure the site naturally resizes and rearranges site components to best fit the screen size of each particular device viewing it. This responsiveness is essential for today’s business websites. Mobile Internet use is doubling annually and, by 2015, it is predicted that mobile access will surpass desktop Internet use.
Hagon Design’s responsive website for EBS Geostructural has helped the company transition into a new phase of business sophistication. The site delivers an impressive, cutting-edge online experience that reflects the reputation that EBS holds in the industry, and with their clients.
“Considering how quickly the mobile market is developing, it is critical to have a responsive website. Hagon Design produced a site for EBS Geostructural that allows users to access key information with ease," explained EBS Geostructural Marketing Coordinator Anna Wasacz. "Hagon Design also provided a window into the EBS culture with employee profiles, relevant content and smooth user experience. The site will also be of value to the EBS brand with its SEO optimization.”
Benefits of a Responsive Website
Accessibility from all angles
With over 1.8 billion activated smart phones and tablets on the rise, users are accessing websites from mobile devices. Load times and user experience are incredibly important for business websites today. With a responsive site, a phone doesn’t have to adjust to the website, which often results in slow loading times and user drop off. Responsive sites only require updates from one source, which is much more efficient than dealing with desktop and mobile sites and multiple sources for updating and pushing content.
For a company positioning itself as an industry leader, it is of utmost importance to reflect this position in every aspect of the company, not only in the services offered, or products delivered, but in a holistic approach to being on the cusp of the ever-changing world of technology. EBS added value to its brand by employing a form of web design that is as efficient for its users as its foundations are for its clients.
Advice on Responsive Design from Ben Hagon RGD:
- Businesses are now recognizing the importance of mobile Internet. Whereas two years ago our business-to-business clients were saying “yes, but not for us”, now they are coming to Hagon asking for mobile Internet strategies.
- Responsive design has implications on the freedom to create. In order to make websites work for this system, there are limitations to what we as designers can do. We must focus on grids and the mathematics behind page layout to effective produce responsive sites.
- More time and budget must be incorporated for responsive sites. Production and Quality Assurance processes are more involved and therefore need more time for development.
For more information on what responsive design is, how it works and how a website can benefit from it, please visit the educational primer created by Hagon Design, and recently featured on Under Consideration’s Quipsologies.