'Detecting Changes' Online Awareness Campaign by Orangetango

Breastobservation.org presents a resource for women with information about breast observation. 



Client: Quebec Breast Cancer Foundation

Creative Director: Mario Mercier DGA

Art Director: Elise Cropsal

Writers: Elyse de Noel Tilly, Amandine Leveille

Photographer: Jean-Francois Gratton

Illustrator: Simon Roy 



The site also features an online quiz to help make women aware of their preconceived ideas about breast cancer and identify the myths associated with this topic. 


For-Profit Category 2013