'Detecting Changes' Online Awareness Campaign by Orangetango
Breastobservation.org presents a resource for women with information about breast observation.
Client: Quebec Breast Cancer Foundation
Creative Director: Mario Mercier DGA
Art Director: Elise Cropsal
Writers: Elyse de Noel Tilly, Amandine Leveille
Photographer: Jean-Francois Gratton
Illustrator: Simon Roy
The site also features an online quiz to help make women aware of their preconceived ideas about breast cancer and identify the myths associated with this topic.
For-Profit Category 2013