'Detecting Changes' Online Awareness Campaign by Orangetango

Breastobservation.org presents a resource for women with information about breast observation. 

 

Credits

Client: Quebec Breast Cancer Foundation

Creative Director: Mario Mercier DGA

Art Director: Elise Cropsal

Writers: Elyse de Noel Tilly, Amandine Leveille

Photographer: Jean-Francois Gratton

Illustrator: Simon Roy 

 

Description

The site also features an online quiz to help make women aware of their preconceived ideas about breast cancer and identify the myths associated with this topic. 

 

For-Profit Category 2013