Up Inc. shifts focus to 'language of commerce' with rebrand to Goods & Services
Independently-owned Toronto agency introduces a new name to highlight business-focused offering and emphasize the role of strong brand strategy in successful business communication. 


"We’ve always looked at brand strategy as one of the best marketing investments that a company can make," explains Principal Carey George RGD. "The idea that all companies are, essentially, in the business of producing goods or services is a way of framing our offering in the language of ‘commerce,’ whether it’s for profit or not.”


The 30-person agency will continue offering a multidisciplinary approach, providing brand strategy and positioning as well as  implementation through graphic design, digital development, advertising and marketing. 


For more information on the new Goods + Services Branding, visit http://www.gsbranding.com/