To convey this year's Wayward Arts theme of 'Community', Zync created a publication celebrating the coexistence of business and creative. Issue 8 of the magazine illustrates how elements of business such as logic, proof and clearly defined results can operate alongside the imaginative and the unconventional. Through this approach, Zync explores community as the meeting place between these two worlds where people can interact with each other and make decisions about how or why they choose to support a brand.
Photos taken during creative development process
Issue 8 of Wayward Arts will be released later this week.
Zync is a brand and marketing agency focused on delivering highly creative, strategic solutions and forging strong relationships. The team builds compelling brand and marketing campaigns for leading organizations across a wide range of industries. Clients working with Zync use Business Creative™ to help define their voice, connect with their audience and stake out opportunities in the marketplace. www.zync.ca @ZyncAgency
About Wayward Arts
Wayward Arts is a monthly publication printed by Flash Reproductions, with paper provided by Unisource Canada in conjunction with their mill suppliers. A different design firm is invited to curate each issue, changing the design, layout, colours, mood and paper to reflect their interpretation of the year’s over-arching theme.
Copies can be obtained by request at waywardarts.ca/subscribe.