Zync design for Issue 8 of Wayward Arts explores how business and creative 'Coexist'

To convey this year's Wayward Arts theme of 'Community', Zync created a publication celebrating the coexistence of business and creative. Issue 8 of the magazine illustrates how elements of business such as logic, proof and clearly defined results can operate alongside the imaginative and the unconventional. Through this approach, Zync explores community as the meeting place between these two worlds where people can interact with each other and make decisions about how or why they choose to support a brand.

“Business and creative do exist separately, but if you’re able to combine them, you can reap incredible insights and success. Our proprietary Business Creative™ process focuses on making that connection— helping us create the best possible work for our clients," explains Brad Breininger, Founding Partner & Strategist at Zync.

Photos taken during creative development process

With almost a decade of experience working with Flash Reproductions, Zync was excited to be invited to express their take on the 'community' theme.

“We saw Wayward Arts as an opportunity to have a voice and share insights into our perspective," says Zync Design Director, Jeremy Linskill RGD. "We focused on two key areas, our design philosophy and our clients’ interests."

Planning page layouts

The publication explores these perspectives through colourful illustrations, dynamic imagery and concise statements, driving home the power of creative thinking, interaction and a strong set of core beliefs in the process of developing a successful brand.

Selecting pages / ideas for publication

In its production, Issue 8 used a high-gloss Spot UV technique to highlight individual elements and help elevate messages throughout the piece, a technique which does not contribute to environmental pollution.

Creative planning process

“No idea lasts forever, and we’re in constant review of our approach," explains Founding Partner and Creative Director of Zync, Marko Zonta RGD. "Our Business Creative™ process focuses on intent, connection and experience. It challenges convention and helps our clients re-imagine and reevaluate. Ultimately, it builds connections with their communities, giving meaning to their brands.”

Issue 8 of Wayward Arts will be released later this week.

About Zync

Zync is a brand and marketing agency focused on delivering highly creative, strategic solutions and forging strong relationships. The team builds compelling brand and marketing campaigns for leading organizations across a wide range of industries. Clients working with Zync use Business Creative™ to help define their voice, connect with their audience and stake out opportunities in the marketplace. www.zync.ca @ZyncAgency

About Wayward Arts
Wayward Arts is a monthly publication printed by Flash Reproductions, with paper provided by Unisource Canada in conjunction with their mill suppliers. A different design firm is invited to curate each issue, changing the design, layout, colours, mood and paper to reflect their interpretation of the year’s over-arching theme.