- 101 Things I Learned in Architecture School by Matthew Frederick
- Hegarty On Advertising, Turning Intelligence into Magic by John Hegarty
- The Anatomy Of Type: A Graphic Guide To 100 Typefaces by Stephen Coles
- Don't Make Me Think: A Common Sense Approach to Web Usability (Second Edition) by Steve Krug
Recommended by Patryk Adamczyk RGD, Toronto
101 Things I Learned in Architecture School by Matthew Frederick
After years of working in the field, that school-taught design foundation begins to erode as new skills and lessons are learned. For the price of two premium coffees, 101 Things I Learned in Architecture School is a refresher course for those essential skills with an architectural slant. There's something for everyone from how to correctly draw a line to the interpretation of spacial relationships.
Sure, it's not a graphic design book. But, in today's professional landscape, designers come from a variety of backgrounds, so it's more important than ever to diversify your education and your point of view. With a creative outlook, many of these lessons can easily be translated to daily studio work from ideation to interface design. With the constant push to learn new technology, I found it vital to take a step back and refresh those traditional skills I might easily forget.
Recommended by Scott Christie RGD, Toronto
Hegarty On Advertising, Turning Intelligence into Magic By John Hegarty
Recall, its what the creative industry strives for. Think about it, what great ads, books, logos, brands, past or present, come to mind? It’s the music, the moments, the imagery and the personal experiences that the elite of our profession have secured a space for in your mind. For me, it’s the work of Bartle Bogle Hegarty (BBH) with John Hegarty at the helm. His book has had the biggest influence on me and is the best parting of wisdom I have read in the past four years. Published in 2011 Hegarty on Advertising is chock full of insights about RFPs, brands, taglines, strategy, publicity, meeting new clients, starting over and future possibilities—miss reading it at your peril.
Recommended by Scott Ferguson RGD, Toronto
The Anatomy Of Type: A Graphic Guide To 100 Typefaces by Stephen Coles
The Anatomy of Type by Stephen Coles is a book that breathes new life and meaning into the typefaces we as designers use everyday. The first thing that grabbed my attention when I flipped through this book was how accessible it was. Books on type can sometimes be dull to look at and even more tedious to read. Not so with The Anatomy of Type. Coles has made a reference guide that can be read from start to finish or picked through randomly over a coffee.
I have found this book to be useful when I'm at the development stage of a project. When I am thinking about structuring motion design around a typeface, or crafting a logo, I find it helpful to see the typeface in print so that I can reflect on the intricacies of its design. Too often I find myself scrolling through the type menu of Illustrator looking for inspiration. For a reader new to the world of type design, the book quickly moves through type classification and terminology. Illustrations are clear, to the point, and easy to grasp. A brief description outlines the history of every typeface in the book. In my opinion, a fun and informative book that deserves a place on your desk.
Recommended by Meg Lynch Prov RGD, Toronto
Don't Make Me Think: A Common Sense Approach to Web Usability (Second Edition) by Steve Krug
This is an excellent book on user experience and usability design. Covering topics that range from how users digest content, website navigation and the power of user testing, Krug discusses web usability in a no-nonsense, informal fashion. Additional recommended reading is also included in the back of the book and on Krug’s website. As a designer with an education in print design, this book was key in the development of my web design awareness and skills. Definitely a must-read for both web designers and those looking to learn more about the UX field.