Elder Abuse Prevention Campaign by The Public Studio
This participatory project honours the voices and experiences of diverse elders across the city of Toronto. Through a series of inter-generational workshops, elders and youth worked together on various activities including filming a short PSA and writing and starring in a talk show video.

 

Credits

Design Firm: The Public Studio

Client: Newcomer Women's Services, Toronto

Creative Directors: Alexis Mitchell, Sheila Sampath

Videographer: Alexis mitchell

Workshop Facilitators: Alexis Mitchell, Tabby Johnson, Sheila Sampath

 

Description

This participatory project honours the voices and experiences of diverse elders across the city of toronto. Through a series of inter-generational workshops, elders and youth worked together on various activities including filming a short PSa and writing and starring in a talk show video.

 

Judge's Comments

“As people are living longer and longer, the traditional connection with family is breaking down. This project is a good example of bringing young and old together, strengthening the future and making the world a better place.”

Morag Myerscough

 

 

 

 

 

Non-Profit Category 2014

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