Dr. Julien Foundation Campaign by Orangetango
01/06/13
Internationally renowned pediatrician Dr. Gilles Julien is on a mission to enable children from disadvantaged backgrounds to reach their full potential. With a new logo designed by Orangetango, the Dr. Julien Foundation aimed to increase awareness, strengthen its identity and encourage donations. 

 

Credits

Client: Dr. Julien Foundation

Creative Director: Mario Mercier

Art Director: Isabel Beaudry

Animation: Fly Studio

Writer: Martin Rivard

 

Description

Internationally renowned pediatrician Dr. Gilles Julien is on a mission to enable children from disadvantaged backgrounds to reach their full potential. With a new logo designed by Orangetango, the Dr. Julien Foundation aimed to increase awareness, strengthen its identity and encourage donations. Orangetango’s approach was to establish a recognizable brand using posters and 15-second TV spots. The campaign helped raise more money for the foundation than ever before ($1,050,000) as well as donations of materials that went directly to 1000+ families over the holiday season.