Client: Dr. Julien Foundation
Creative Director: Mario Mercier
Art Director: Isabel Beaudry
Animation: Fly Studio
Writer: Martin Rivard
Internationally renowned pediatrician Dr. Gilles Julien is on a mission to enable children from disadvantaged backgrounds to reach their full potential. With a new logo designed by Orangetango, the Dr. Julien Foundation aimed to increase awareness, strengthen its identity and encourage donations. Orangetango’s approach was to establish a recognizable brand using posters and 15-second TV spots. The campaign helped raise more money for the foundation than ever before ($1,050,000) as well as donations of materials that went directly to 1000+ families over the holiday season.