Reel Women Film Festival Identity by Marissa Korda
01/06/14
The goal of the Reel Women Film Festival is to promote women in the film industry and prompt audiences to think critically about Hollywood’s portrayal of the female role.

Credits

Designer Marissa Korda Student RGD
Instructor Maria Gabriele RGD
 
Description
The goal of the Reel Women Film Festival is to promote women in the film industry and prompt audiences to think critically about Hollywood’s portrayal of the female role. The identity design includes corporate materials and an iOS festival guide / app created under a friendly, positive, welcoming brand. The logo emphasizes the female focus of the festival with a cheeky reference to the overly sexualized portrayal of women in film. Close-up photographs of influential women are used throughout the app, which also includes accessible information on the issues faced by women in the film industry.