The Basket Challenge Campaign by Sylvie Leveiller
01/06/14
The Basket Challenge encourages Canadians to think twice about the amount of food they waste on a daily basis. 

Credits

Designer: Sylvie Leveiller Student RGD
Instructor: Ron Beltrame RGD

 

Description

The Basket Challenge encourages Canadains to think twice about the amount of food they waste on a daily basis. By encouraging shoppers to use a basket instead of a cart, the idea is to limit the amount of groceries purchased each week and encourage people to make more thoughtful food choices.