Camp Quality Identity by Parcel Design
01/06/14
The redesigned logo and identity for Camp Quality represents its commitment to providing one-on-one companionship and support for each child.

 

Credits

Design Firm: Parcel Design

Client: Camp Quality Canada

Creative Director: Gary Beelik

Strategy: Erin Brand

Designer and Photographer: Jim Ryce RGD

Designer Richard Nalli-Petta

Account Manager: Sheena Mota

 

Description

Over 25 years of running camps for kids with cancer, Camp Quality has grown from a single camp to an organization overseeing eight different programs across the country, and is now one of the largest children’s oncology charities in canada. The redesigned logo and identity for Camp Quality represents its commitment to providing one-on-one companionship and support for each child.