KLINK Coffee Branding by GenesisXD
01/06/14

Through marketing communications, website design and social media, the Klink brand communicates the positive transformation facilitated by this proactive social enterprise.

Credits

Design Firm: GenesisXD

Client: St. Leonard’s Society of Toronto

Chief Experience Designer: Philip Yan RGD

Brand Strategist: Harry Cornelius

Designers: Philip Yan RGD, Leah Martine Renihan, Judy Kim

 

Description

St. Leonard’s is a charity that operates halfway houses for individuals coming out of prison. The objective of KLINK coffee is to facilitate the reintegration of former prisoners into the community by providing job skills training and placement services, selling gourmet coffee to offices and homes. Through marketing communications, website design and social media, the Klink brand communicates the positive transformation facilitated by this proactive social enterprise.

 

Judge's Comments

“KLINK’s design is modern, attractive and conveys a visual strategy that supports the aims of the client. The imagery re-contextualizes the negative associations with prisoners and reclaims them as a symbol of empowerment. Overall, a very successful project.”

Kyle Greenwood, Manager of Communications, AIDS Committee of Toronto (ACT)