Client

Client: Big League Book Club (BLBC) 

Creative Director: Ciabh McEvenue 

Designers: Holly Barimah, Daniel Adams 

Web Designer + Developer: Richard Thirumaran 

Photographer: Jonathan Bielaski

Description

BLBC is a non-profit organization operating three successful programs for at-risk youth in Toronto focused on basketball, literacy and life skills. Renaming two of the programs to better target and retain their unique audiences helped enhance the program’s narrative. In the identity, urban type styles from street art and graffiti are contrasted with balanced type to convey the idea of evolution. The colours reflect the palette of legendary Montana spray paint line: Shock Orange, Roof and Coke.