Gallery 44 Identity By ALSO Collective
23/11/15

Gallery 44 is a long-established contemporary photography gallery in Toronto. This project involved updating the existing print/digital collateral, which had become misaligned with the public identity of the gallery, the organization’s goals and its expanding audience.

Credits 

Client: Gallery 44 Centre for Contemporary Photography 

Art Director: Emma Novotny 

Designers: Emma Novotny, Frances Motta, Florência Rodrigues

 

Description

Gallery 44 is a long-established contemporary photography gallery in Toronto. This project involved updating the existing print/digital collateral, which had become misaligned with the public identity of the gallery, the organization’s goals and its expanding audience. Environmental consciousness was a priority in the creation of materials, which use archival quality, FSC-certified paper stock. Single-page posters fold into a booklet, reducing production costs and increasing the likelihood that the materials will be kept. The gallery has received positive responses from the artists, who distribute the materials to promote their work.