Gallery 44 is a long-established contemporary photography gallery in Toronto. This project involved updating the existing print/digital collateral, which had become misaligned with the public identity of the gallery, the organization’s goals and its expanding audience.
Credits
Client: Gallery 44 Centre for Contemporary Photography
Art Director: Emma Novotny
Designers: Emma Novotny, Frances Motta, Florência Rodrigues
Description
Gallery 44 is a long-established contemporary photography gallery in Toronto. This project involved updating the existing print/digital collateral, which had become misaligned with the public identity of the gallery, the organization’s goals and its expanding audience. Environmental consciousness was a priority in the creation of materials, which use archival quality, FSC-certified paper stock. Single-page posters fold into a booklet, reducing production costs and increasing the likelihood that the materials will be kept. The gallery has received positive responses from the artists, who distribute the materials to promote their work.
For-Profit Category 2015
