Credits 

Client: Gallery 44 Centre for Contemporary Photography 

Art Director: Emma Novotny 

Designers: Emma Novotny, Frances Motta, Florência Rodrigues

Description

Gallery 44 is a long-established contemporary photography gallery in Toronto. This project involved updating the existing print/digital collateral, which had become misaligned with the public identity of the gallery, the organization’s goals and its expanding audience. Environmental consciousness was a priority in the creation of materials, which use archival quality, FSC-certified paper stock. Single-page posters fold into a booklet, reducing production costs and increasing the likelihood that the materials will be kept. The gallery has received positive responses from the artists, who distribute the materials to promote their work. 

For-Profit Category 2015