Client: Communications Johanne Demers
Creative Director: Claude Auchu
Designers: Maude Lescarbeau, Marilyn Marois, Andrée Rouette
Writers: Gabrielle Godbout, Pierre Lussier
Photographer: Luc Robitaille
Every year, members of the Québec business community and a team of renowned international chefs come together for La Vittoria, a gastronomic event that benefits various charities. For 2013, La Vittoria teamed up with grassroots organizations that promote food autonomy, Hochelaga-Maisonneuve and Montérégie, to reintroduce its members to the basics of cooking. The creative honours the Earth and its many flavours, recalling themes of freshness and innocence. The design also celebrates the talents of chef Éric Gonzalez of Auberge Saint-Gabriel and his invited chefs, highlighting their French roots, their story, origin and inspirations.