Client: Vornado Realty Trust
Creative Director: Janet Odgis
Designer: Rhian Swierat
Writer: Matthew Kusinitz
Paper: Strathmore Premium Super Smooth Ultimate White
The Vornado Realty Trust’s From The Ground Up report is evocative of organic growth. It showcases the company’s commitment to sustainability by taking the reader on a journey of iconic Vornado properties —from the foundation to the rooftop. Throughout the chapters, the report explores the technological “guts” of sustainability —a building taxonomy that starts at the subfloors and continues to the roof. At each stage, there’s a visual explanation on how environmentally-conscious building policies can coexist with a healthy bottom line for the company and its stakeholders.