RGD and IABC Toronto will co-present 3 webinars and an in-person seminar to help communications and marketing professionals work effectively with professional graphic designers.
RGD's VP of Membership, Brent Long RGD, was instrumental in the development of the partnership which has already included cross-promotion of our initiatives and reciprocal member discounts for events. "As a longstanding Member of IABC/Toronto and Certified RGD, I see the benefits that these two organizations can offer each other. Communicators create the message, and designers visualize that message in a way that will impact the audience," says Brent.
Dawneen MacKenzie, VP Professional Development at IABC/Toronto had this to say about the new, joint event aspect of our relationship: "Through this extension of our partnership, communication professionals will be able to explore these areas of mutual interest and expand our professional networks and share insights. There is a lot to look forward to with IABC/Toronto and RGD!"
3-Part Webinar Series
March 10 at 12pm (ET): Creative Briefs. Are you doing it right?
Wendy Millard RGD shares insights into what makes a great creative brief, shows ways to speed up the process, defines who's responsible and ultimately how to work with the designer to get the best possible results.
April 14 at 12pm (ET): Brand Integrity/Stewardship
Paddy Harrington RGD discusses how design can help shape a brand, the importance of internal as well as external brand design, and how to design a brand to be flexible, dynamic and able to evolve.
May 12 at 12pm (ET): Measuring Design ROI
Glenda Rissman RGD and Peter Scott RGD explain keys to effectively measuring the success of branding and digital campaigns. Registration to open soon.
In-Person Seminar - Evening of June 2, Toronto (venue TBC)
This seminar features Certified RGDs sharing case studies showing how trends in design and technology are impacting digital communications. Learn how communicators and marketers can effectively transition their brands online and reach wider, more targeted audiences. More information to come.