In this webinar you will learn:
- The four most important principles of pricing and how to apply them in your firm
- How to untether your value from your effort
- How to increase your pricing and your close rate at the same time
- How to bundle premium services for premium prices
About Blair Enns
Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder of Win Without Pitching, a new business development system and training program for creative entrepreneurs, and the author of The Win Without Pitching Manifesto. Through his speaking, writing and training program Blair has helped thousands of firms reclaim the practitioner position in their relationships with clients and prospects and build systematic, sustainable business development programs that win higher margin work at lower costs of sale.
Blair lives with his family in the remote mountain village of Kaslo, British Columbia, Canada. He can be found on the web at winwithoutpitching.com and on Twitter at @blairenns.
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