Reinventing Your Pricing Strategy

Presented by Blair Enns

Did you know that in most design firms a 10% increase in pricing equates to an increase in profit by 50% or more? You would be right in thinking that some or many of your clients would reject a 10% price increase but that's only if you stick the same old, traditional pricing strategies.

Once you change the way you price you can then more easily change the amount you price. Most design firms should be able to increase their profit by 50% or more by doing a few simple things differently. In this webinar, Blair Enns will share those simple things with you.

In this webinar you will learn:

The four most important principles of pricing and how to apply them in your firm
How to untether your value from your effort
How to increase your pricing and your close rate at the same time
How to bundle premium services for premium prices

About Blair Enns
Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder of Win Without Pitching, a new business development system and training program for creative entrepreneurs, and the author of The Win Without Pitching Manifesto. Through his speaking, writing and training program Blair has helped thousands of firms reclaim the practitioner position in their relationships with clients and prospects and build systematic, sustainable business development programs that win higher margin work at lower costs of sale.

Blair lives with his family in the remote mountain village of Kaslo, British Columbia, Canada. He can be found on the web at winwithoutpitching.com and on Twitter at @blairenns.

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