RGD's PR Committee has developed resources aimed at helping Members get their design stories out to the media.
Whether you work in an agency, in-house or as a freelancer, in a large city or smaller community, you have stories to tell. These might include the creation of your firm, an award win or the launch of a new project.
Designers excel at developing strong brands and generating interest in their clients' products and services, but oftentimes neglect self-promotion, or lack the tools to do so effectively. This realization led the PR Committee to develop this initiative.
“We are proud to release these free resources to help designers to raise their profiles as well as the profile of our entire industry, and I encourage Members to take advantage of them,” says PR Committee Chair Wendy Millard RGD.
For RGD, the goals are two-fold: support Members in their self-promotion and increase the profile of design in the media (and society at large).
Here is an outline of the new tools available:
Press Release Template
There is a specific format for official press releases. Available in an editable .doc file, this Template allows you to insert your own messaging and helps ensure your press release meets standard requirements (no need to do any research!).
Sample Press Release
We bring the Template to life using information about the launch of Juniper Park\TBWA’s “Consent is Simple” campaign as a sample, showing how it might appear in practice.
Media Relations Tip Sheet
From identifying the most media-friendly content to strategies for distribution, our Tip Sheet explains how to best get coverage. It even includes a list of media contacts to get you started.
Webinar - May 19
Join Jon Packer, Managing Director at PR firm Idea Workshop, on May 19 for a lunchtime webinar on Attracting Media in a Digital World. Jon explores how media releases and media kits capture the attention of news decision makers, both online and off. As always, the webinar is free for RGD Members. Register
Canada Newswire Discount
RGD Members receive a 20% discount on transmission services through Canada Newswire (CNW). Additionally, Canada Newswire waives the $75 annual account fee for RGD Members. CNW is the largest news release distributor in Canada, serving over 65% of the market. Get details
The above resources are available for download in the Members Only section of the RGD website, under “Member Tools”. Having trouble logging in? Contact .
If you create a news release, let us know. Send it to Kim at and we’ll promote it across RGD's communications and social media channels.