Future By Design: The Future of Content


Future by Design: Tuesday, November 29


In today's creative landscape, designers often face the tension of content vs. context. How does the user's experience of a design influence the message, and vice versa? This conversation changes as technology evolves beyond traditional media and new methods of interaction are introduced, like virtual and augmented reality. Join a conversation about evolving content platforms and how designers are investigating new ways of connecting users with information. 


Event Sponsor:




Winston Binch

Winston is one of the most accomplished digital and marketing innovation leaders of his generation. As Chief Digital Officer of Deutsch North America, he has created breakthrough campaigns and products for brands such as Taco Bell, Volkswagen and Target and has transformed the agency from an advertising agency to innovator — a feat that led Fast Company to recognize Deutsch as one of the most innovative companies in advertising. His work has picked up honours from One Show, Communication Arts, UX Awards, the Andys, Effie Awards and the Webby Awards. He has won at Cannes 41 times, including 3 Titanium Lions, 3 Grand Prix awards, and Interactive Agency of the Year 3 times.


Toria Emery

Toria is a Creative Director leading the Copy & Content Strategy discipline at Sequence, a digital design studio. There, she’s building a team that brings brands to life through connected experiences. Previously she was Creative Director of Copy at Adobe, Creative Director at AKQA and ACD at Goodby Silverstein & Partners. One of her favourite projects was leading a team that created the first global alternate reality game—it spanned continents, multiple channels and the real and digital worlds. Her work has won awards from the likes of Cannes, The One Show and D&AD. 


Caroline Sinders

Caroline is Eyebeam Project Fellow with the BuzzFeed/Eyebeam Open Lab, machine learning designer and artist. As part of her fellowship, Caroline is building machine learning commenting systems to mitigate abuse. Prior to her fellowship, she was a user researcher at IBM Watson. Caroline holds a master's degree from New York University’s Interactive Telecommunications Program and a Bachelor of Fine Arts from New York U's Photography and Imaging Program. Her work focuses on the intersections of ethnography, visual systems, machine learning, language, data, emotional trauma and online harassment. Caroline’s work has been featured in the Contemporary Art Museum of Houston, Style.com, Fusion News, Washington Post, New York Magazine, Babycastles Gallery, IXDA, Eyeo and the 32nd Chaos Communication Congress (32c3). She recently completed a residency at Studio for Creative Inquiry on her Designing Consent Into Social Networks research.


About Future By Design

Future By Design is a series of webcast discussions featuring experts sharing their thoughts on a variety of topics. As a virtual event, we invite cities across Canada to host local screening venues where members of the community can gather to watch panelists’ presentations, conduct their own group discussions and participate via webcam in the Q&A. Click here to view recaps of our past Future By Design events. 


Future By Design branding designed by Carve Design


If you are interested in hosting a live screening, please fill out this application form.

Returning hosts, please contact .