Jesse Gibb RGD and the team at Carve created print and digital marketing assets for the Grand Theatre in London, Ontario.
Carve has had the great pleasure of working with the Grand Theatre in London, Ontario for the 2015-17 seasons, handling what seems to be an endless flow of print and digital marketing assets – all of which is incredibly important to the success of the Theatre’s season. This particular project provided an opportunity to flex a bit more creative muscle than usual, and proved to be the sort of challenge that brought the best out of the Carve team. With little to go on beyond the names of the 2016/17 productions and some press quotes, Carve was tasked with producing a video that would give an overview of the coming season in a compelling way, while not necessarily defining the look and feel of the season creative that was still being developed.
A leader in Canadian music journalism, Words and Music Magazine (W+M) is published by the Society of Composers, Authors and Music Publishers of Canada (SOCAN). With the growing trend to digital consumption W+M approached Crescent to transition its traditional print publication to a fully online magazine. Principal Geordie Allen RGD and the Crescent team assessed the magazine brand, distribution, content and production workflow and developed a digital design that embodied and showcased the magazines strengths in the new medium. Geordie's extensive branding experience ensured the power of the existing W+M brand was enhanced and that the user could participate with the online brand and create their own customized content journey. Putting emphasis on the visual aspects of the content, the new online magazine features stunning photography and full-screen images of W+M featured music artists, showcasing and leveraging the high-quality photographic assets of artists such as Drake, Serena Ryder, and The Weeknd, among others.
The Munk School of Global Affairs is dedicated to contributing to the global conversation of important issues. As Peter Munk said, “The world is changing. We want to do our part to ensure that Canada not only secures its place on the world stage, but helps create the knowledge that improves people’s lives." The school’s insightful research and thoughtful recommendations helped Hambly & Woolley determine the tone of their 2015-2016 Annual Progress Report. The result is a publication that utilizes bold, confident text and images to make an impactful impression. The report is designed to demand attention. It encourages the reader to pay attention. Good design should and can strengthen a client’s ambitions.
Michael Stokely RGD and the team at Stokely Design Associates Inc., created a brand for Fretori, a dynamic new cycling group that was launched this summer with a successful Gran Fondo (a large group cycling event), in Peterborough, ON.
Stokely Design Associates developed a complete identity, including logo, business cards, thank you cards, cycling kits and directional signage for the Gran Fondo course. “SDAI’s vision was central to expressing my project's premise,” said Fretori founder Charlie Byer. “The identity created by Michael Stokely and his team served to heighten Fretori’s credibility as a legitimate event platform."
The objective was to create a brand for Diggs & Dwellings that would reflect their goal of becoming Northern Ontario’s premier furniture store. A solid, modern aesthetic with a classic look and feel reflects their modern selection of brands and differentiates them from box store competitors. As brand managers, Studio 123 is able to establish the entire brand experience including traditional marketing, social media marketing and development, and online marketing which includes a responsive website and custom email newsletter. With the new branding, Diggs & Dwellings is well on its way to becoming the best in the industry.